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In November, 2011, the results of an ARI commissioned study on potential new gTLDs affect on SMBs in Singapore showed that 57% of them would be interested in branding with a new TLD, even at a higher price. However, it also found that only 18% of such businesses were aware of the forthcoming opportunity.<ref>[http://www.computerworld.com.sg/resource/internet/more-business-breaks-seen-from-new-web-addresses/?page=1 More Business Breaks Seen From New Web Addresses, ComputerWorld.com]</ref>
 
In November, 2011, the results of an ARI commissioned study on potential new gTLDs affect on SMBs in Singapore showed that 57% of them would be interested in branding with a new TLD, even at a higher price. However, it also found that only 18% of such businesses were aware of the forthcoming opportunity.<ref>[http://www.computerworld.com.sg/resource/internet/more-business-breaks-seen-from-new-web-addresses/?page=1 More Business Breaks Seen From New Web Addresses, ComputerWorld.com]</ref>
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In January, 2012, ARI announced that they had signed contracts with 21 clients in the first week of the opening of the [[New gTLD Program|new gTLD program]]'s application window. The majority of these were said to be [[Brand gTLD]] clients.<ref>[http://www.ariservices.com/news-ari_signs_21_contracts_in_the_first_week_of_applications.php News ARI Signs 21 Contracts in the First Week of Applications, ARIServices.com]</ref>
    
In February, 2012, one of the first public [[Brand gTLD]] ventures, [[StarHub]]'s proposed [[.starhub]], announced that they had partnered with ARI to provide their back-end registry services.<ref>[http://domainincite.com/exclusive-starhub-confirms-dot-brand-gtld-bid/ Exclusive StarHub Confirms Dot Brand gTLD Bid, DomainIncite.com]</ref>
 
In February, 2012, one of the first public [[Brand gTLD]] ventures, [[StarHub]]'s proposed [[.starhub]], announced that they had partnered with ARI to provide their back-end registry services.<ref>[http://domainincite.com/exclusive-starhub-confirms-dot-brand-gtld-bid/ Exclusive StarHub Confirms Dot Brand gTLD Bid, DomainIncite.com]</ref>