Changes

[http://commerce.senate.gov/public/?a=Files.Serve&File_id=8c7e6c3b-a6b8-41a9-b59a-81dd278249f Testimony of Daniel L. Jaffe Executive Vice President, Government Relations Association of National Advertisers (ANA)]</ref> On December 14, the association also testified during the House Energy and Commerce Committee’s Subcommittee on Communications and Technology. Jaffe delivered the same statement during the hearing.<ref>[http://energycommerce.house.gov/hearings/hearingdetail.aspx?NewsID=9134 Hearing ICANN's Top Level Domain Name Program]</ref>

[http://commerce.senate.gov/public/?a=Files.Serve&File_id=8c7e6c3b-a6b8-41a9-b59a-81dd278249f Testimony of Daniel L. Jaffe Executive Vice President, Government Relations Association of National Advertisers (ANA)]</ref> On December 14, the association also testified during the House Energy and Commerce Committee’s Subcommittee on Communications and Technology. Jaffe delivered the same statement during the hearing.<ref>[http://energycommerce.house.gov/hearings/hearingdetail.aspx?NewsID=9134 Hearing ICANN's Top Level Domain Name Program]</ref>

=="DO NOT SELL" Proposal==

==="DO NOT SELL" Proposal===

On January 9, 2011, Liodice sent a letter to NTIA Assistant Secretary [[Lawrence Strickling|Larry Strickling]] asking the agency to support ANA's proposal for ICANN to develop a '''DO NOT SELL''' list for brands as part of the new gTLD expansion program. Based on the proposal, the "Do Not Sell" list would provide NGOs and IGOs and Commercial Stakeholders the chance to protect their brands by joining the list for free at the opening of the program. According to Liodice, the "Do Not Sell list is a reasonable, constructive approach that could easily be adopted by ICANN on a temporary basis." Furthermore, he also encouraged NTIA to direct ICANN to implement the proposals of the [[FTC|Federal Trade Commission]], which include:<ref>[http://www.ana.net/content/show/id/22806 ANA Urges NTIA to Support “DO NOT SELL” List for Brands as Part of ICANN’S Top Level Domain Expansion Program]</ref>

On January 9, 2011, Liodice sent a letter to NTIA Assistant Secretary [[Lawrence Strickling|Larry Strickling]] asking the agency to support ANA's proposal for ICANN to develop a '''DO NOT SELL''' list for brands as part of the new gTLD expansion program. Based on the proposal, the "Do Not Sell" list would provide NGOs and IGOs and Commercial Stakeholders the chance to protect their brands by joining the list for free at the opening of the program. According to Liodice, the "Do Not Sell list is a reasonable, constructive approach that could easily be adopted by ICANN on a temporary basis." Furthermore, he also encouraged NTIA to direct ICANN to implement the proposals of the [[FTC|Federal Trade Commission]], which include:<ref>[http://www.ana.net/content/show/id/22806 ANA Urges NTIA to Support “DO NOT SELL” List for Brands as Part of ICANN’S Top Level Domain Expansion Program]</ref>

* Implement all the recommendations of law enforcement community.

* Implement all the recommendations of law enforcement community.