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A '''Brand gTLD''' is an innovative type of [[TLD|top level domain name]] (TLD) that is made possible through the implementation of [[ICANN]]'s [[new gTLD Program|new gTLd program]]. A Brand gTLD provides the opportunity for branded corporations to use their corporate name as their website's top-level identifier instead of using a more traditional [[.com]] or [[.net]] domain space. For example, [[Apple]] Inc, may use www.iPhone.apple instead of www.iPhone.com. In an interview, [[ICANN CEO]] [[Rod Beckstrom]] explained that the .brand domain is just like a logo change and a new marketing strategy for companies.<ref>[http://www.brandchannel.com/home/post/2011/10/21/gTLD-Dot-Branding-Deloitte-Canon-Motorola-102111.aspx Deloitte, Canon and Motorola Nab Dotbrand Web Addresses]</ref>

A '''Brand gTLD''' is an innovative type of [[TLD|top level domain name]] (TLD) that is made possible through the implementation of [[ICANN]]'s [[new gTLD Program|new gTLd program]]. A Brand gTLD provides the opportunity for branded corporations to use their corporate name as their website's top-level identifier instead of using a more traditional [[.com]] or [[.net]] domain space. For example, [[Apple]] Inc, may use www.iPhone.apple instead of www.iPhone.com. In an interview, [[ICANN CEO]] [[Rod Beckstrom]] explained that the .brand domain is just like a logo change and a new marketing strategy for companies.<ref>[http://www.brandchannel.com/home/post/2011/10/21/gTLD-Dot-Branding-Deloitte-Canon-Motorola-102111.aspx Deloitte, Canon and Motorola Nab Dotbrand Web Addresses]</ref>