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→History
In 2011, KPN CEO Eelco Blok implemented a new strategy to improve the company's growth and position in the global market and to concentrate on increasing sales and profits.<ref>[http://www.kpn.com/corporate/aboutkpn/company-profile/the-company/History-1.htm 2011 - 2015: Strengthening market position]</ref>
In 2011, KPN CEO Eelco Blok implemented a new strategy to improve the company's growth and position in the global market and to concentrate on increasing sales and profits.<ref>[http://www.kpn.com/corporate/aboutkpn/company-profile/the-company/History-1.htm 2011 - 2015: Strengthening market position]</ref>
==Brands==
KPN's maintains 10 primary brands in delivering its services to consumers. Its brands include:<ref>[http://www.kpn.com/corporate/aboutkpn/company-profile/Brands.htm KPN Brands]</ref>
* Hi- Mobile brand intended for young people
* Telfort- Simple and low priced services (internet shops and specialist telecom stores)
* XS4ALL- Internet services in Netherlands
* Simyo- Provides lost cost mobile calls without subscription (Sim cards)
* E-Plus- Subsidiary mobile network operator in Germany
* BASE- Subsidiary mobile network operator in Belgium
* Getronics- KPN Corporate Market providing global IT solutions and infrastructure
* iBasis- provides international VoIP solutions
==Management==
==Management==