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~~<div style="float:right;margin-left:0.5em;margin-top:0.5em">[[Image:Googlelogo.png|150px|link=Google|http://icannwiki.com/index.php/Google]]</div>~~

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It was confirmed in April, 2012, before the scheduled closure of the application period of ICANN's new gTLD program, that '''Google''' was applying for its own branded TLDs (i.e., [[.google]], [[.youtube]]), and some other relevant generic terms. Their announcement created excitement that Google's search engine would add significant attention to new gTLDs, and anxiety that the very large player would walk away with some of the most sought after new extensions. On May 31, 2012, Google's Chief Internet Evangelist [[Vinton Cerf]] posted on Google's Official blog that the company submitted applications for new TLDs with the following categories: Google Trademarks (example: .google), domains related to Google's Core Business (example: .docs), domains that Improve User Experience (example: .youtube), and domains that are interesting and has creative potential (example: .lol). In a related report, Ad Age Digital reported that Google applied for more than 50 TLDs. The information was revealed by a source within Google who is familiar with the company's application. [[Google|Read more]].

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~~</td><td style="vertical-align:top;width:33%;padding:7px 7px 7px 7px;background-color:#edfcf7;border-top:1px solid #8AAA88;border-right:1px solid #8AAA88;border-bottom:1px solid #8AAA88;">~~

<div style="margin:0;background:#bae8bc;font-family:sans-serif;font-size:120%;font-weight:bold;border:1px solid #8AAA88;text-align:left;color:#000;padding-left:0.4em;padding-top:0.2em;padding-bottom:0.2em;">Hot Topic</div>

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<div style="float:right;margin-left:0.5em;margin-top:0.5em">[[Image:ICANNLogo.png|110px|link=~~Batching~~|http://icannwiki.com/index.php/New_gTLD_Program]]</div>

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<div style="float:right;margin-left:0.5em;margin-top:0.5em">[[Image:ICANNLogo.png|110px|link=New gTLD Program|http://icannwiki.com/index.php/New_gTLD_Program]]</div>

Quick links to the most highly contested applications:

# [[.app]], 13 applicants

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# [[.music]], 8 applicants

# [[.movie]], 8 applicants

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# [[.web]], 7 appliants

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# [[.hotel]], 7 appliants

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# [[.love]], 7 appliants

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# [[.ltd]], 7 appliants

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# [[.mail]], 7 appliants

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# [[.news]], 7 appliants

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# [[.store]], 7 appliants

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# [[.cloud]], 7 appliants

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</td><td style="vertical-align:top;width:33%;padding:7px 7px 7px 7px;background-color:#edfcf7;border-top:1px solid #8AAA88;border-right:1px solid #8AAA88;border-bottom:1px solid #8AAA88;">

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<div style="margin:0;background:#bae8bc;font-family:sans-serif;font-size:120%;font-weight:bold;border:1px solid #8AAA88;text-align:left;color:#000;padding-left:0.4em;padding-top:0.2em;padding-bottom:0.2em;">Featured Article</div>

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<div style="float:right;margin-left:0.5em;margin-top:0.5em">[[Image:ICANNLogo.png|110px|link=Batching|http://icannwiki.com/index.php/New_gTLD_Program]]</div>

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</td></tr></table>

Caterina

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