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L'Oréal: Difference between revisions

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'''L'Oréal''' is a prominent make-up and beauty product manufacturer that has applied for 15 [[New gTLD Program|new gTLDs]] in [[ICANN]]'s gTLD expansion program. 5 of the 15 are [[gTLD]]s for generic terms related to its business interests ([[.beauty]], [[.skin]], [[.makeup]], [[.salon]], [[.hair]]), and the other 10 are [[Brand TLD]]s representing brands it owns ([[.redken]], [[.lancome]], etc.); one of its 10 brand applications is an [[IDN]] ([[.欧莱雅]]) for "L'Oréal" in Hans Chinese.<ref>[http://gtldresult.icann.org/application-result/applicationstatus/viewstatus ViewStatus, gTLDresult.ICANN.org]</ref>
'''L'Oréal''' is a prominent make-up and beauty product manufacturer that has applied for 15 [[New gTLD Program|new gTLDs]] in [[ICANN]]'s gTLD expansion program. 5 of the 15 are [[gTLD]]s for generic terms related to its business interests ([[.beauty]], [[.skin]], [[.makeup]], [[.salon]], [[.hair]]), and the other 10 are [[Brand TLD]]s representing brands it owns ([[.redken]], [[.lancome]], etc.); one of its 10 brand applications is an [[IDN]] ([[.欧莱雅]]) for "L'Oréal" in Hans Chinese.<ref>[http://gtldresult.icann.org/application-result/applicationstatus/viewstatus ViewStatus, gTLDresult.ICANN.org]</ref>


The company has been working with the new gTLD consultancy, [[Fairwinds Partners]].<ref>[http://www.fairwindspartners.com/en/newsroom/press-release/FairWinds-Takes-on-New-Internet-Business-Model-with-New-gTLD-Strategy-Services FairWinds Takes on New Internet Business Model with New gTLd Strategy Services, FairWinds Partners.com]</ref>
The company has been working with the new gTLD consultancy, [[FairWinds Partners]].<ref>[http://www.fairwindspartners.com/en/newsroom/press-release/FairWinds-Takes-on-New-Internet-Business-Model-with-New-gTLD-Strategy-Services FairWinds Takes on New Internet Business Model with New gTLd Strategy Services, FairWinds Partners.com]</ref>


===TLDs Applied for===
===TLDs Applied for===

Revision as of 17:04, 16 August 2012

Type: Privately Held
Industry: Beauty, Makeup, New TLDs
Founded: 1909
Founder(s): Eugène Schueller
Country: France
Employees: 66,620 (2010)
Revenue: $19.5 billion (2010)
Website: LOreal.com
Key People
Georges-Edouard Dias SVP of Digital Business,

L'Oréal is a prominent make-up and beauty product manufacturer that has applied for 15 new gTLDs in ICANN's gTLD expansion program. 5 of the 15 are gTLDs for generic terms related to its business interests (.beauty, .skin, .makeup, .salon, .hair), and the other 10 are Brand TLDs representing brands it owns (.redken, .lancome, etc.); one of its 10 brand applications is an IDN (.欧莱雅) for "L'Oréal" in Hans Chinese.[1]

The company has been working with the new gTLD consultancy, FairWinds Partners.[2]

TLDs Applied for

  1. .beauty
  2. .garnier
  3. .hair
  4. .kerastase
  5. .kiehls
  6. .lancome
  7. .loreal
  8. .makeup
  9. .matrix
  10. .maybelline
  11. .redken
  12. .salon
  13. .skin
  14. .欧莱雅

References

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