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'''ARI Registry Services''' was created in October, 2011, when '''AusRegistry International''' rebranded. The move was made to underscore its international focus, its brand expansion, and better appeal to non-Australian [[New gTLD Program|new gTLD]] clients. The Aus prefix may have made them appear as an Australian-centric company, despite the fact that they already had international offices and existing clients spread across 4 continents.<ref>[http://domainincite.com/ausregistry-drops-the-aus-sets-up-in-us/ AusRegistry drops the Aus sets up in US, DomainIncite.com]</ref>

'''ARI Registry Services''' was created in October, 2011, when '''AusRegistry International''' rebranded. The move was made to underscore its international focus, its brand expansion, and better appeal to non-Australian [[New gTLD Program|new gTLD]] clients, as the "Aus" prefix caused concerned of making them appear as an Australia-centric company, despite their international offices and existing clients spread across 4 continents.<ref>[http://domainincite.com/ausregistry-drops-the-aus-sets-up-in-us/ AusRegistry drops the Aus sets up in US, DomainIncite.com]</ref>

ARI Registry Services is the first registry to offer its clients the choice of a primary location for its registry services; the two locations are in Australia and the USA. The announcement of this service was timed with its rebranding announcement, and underscores their desire to be seen as a truly international brand. The move required deploying further resources and infrastructure to the USA,<ref>[http://ariservices.com/news-global-rebrand.php News Global Rebrand, ARIServices.com]</ref> though they already had an office in America;<ref>[http://domainincite.com/ausregistry-drops-the-aus-sets-up-in-us/ AusRegistry drops the Aus sets up in US, DomainIncite.com]</ref> it also received attention when it was announced as the services provider for one of the first official gTLD initiatives, GJB Partners' [[.jewelers]].<ref>[http://domainincite.com/ausregistry-wins-jewelers-deal/ AusRegistry Wins Jewelers Deal, DomainIncite.com]</ref>

ARI Registry Services is the first registry to offer its clients the choice of a primary location for its registry services: in Australia or the USA. The announcement of this service was timed with its rebranding announcement, and underscores their desire to be seen as a truly international brand. The move required deploying further resources and infrastructure to the USA,<ref>[http://ariservices.com/news-global-rebrand.php News Global Rebrand, ARIServices.com]</ref> though they already had an office in America;<ref>[http://domainincite.com/ausregistry-drops-the-aus-sets-up-in-us/ AusRegistry drops the Aus sets up in US, DomainIncite.com]</ref> it also received attention when it was announced as the services provider for one of the first official gTLD initiatives, GJB Partners' [[.jewelers]].<ref>[http://domainincite.com/ausregistry-wins-jewelers-deal/ AusRegistry Wins Jewelers Deal, DomainIncite.com]</ref>

Prior to the rebranding, AusRegistry International had made big moves in integrating itself as an industry power player. It had been chosen by a number of national [[ccTLD]] registries to support their respective services, had become involved in [[IDN]]s, and supported [[ICANN]] and other industry fora as a sponsor.

Prior to the rebranding, AusRegistry International had made big moves in integrating itself as an industry power player. It had been chosen by a number of national [[ccTLD]] registries to support their respective services, had become involved in [[IDN]]s, and supported [[ICANN]] and other industry fora as a sponsor.

==Background==

==Background==

The following developments took place before October, 2011, when ARI Registry Services was known as AusRegistry International.

The following developments took place before October, 2011, when ARI Registry Services was known as AusRegistry International.

===Expansion into IDNs===

===Expansion into IDNs===

ARI Registry serves has recently been solidifying their reputation as an international registry, domain manager, and software developer. They have secured deals with Oman, Qatar, and the United Arab Emirates to provide software support for their respective registry services. It is the first company in the world to provide the support necessary to carry these countries' Arabic-based [[IDN]] services live, and facilitate the use of Arabic as a primary Internet language. Given these solid partnerships, AusRegistry is poised to continue to grow throughout the region and become a power-player in [[IDN]]s. The Omani Telecommunications regulatory body commented that “AusRegistry International met the evaluation criteria and were the highest ranked respondents to the tender issued by the [Telecommunications Ministry] for the provision of a new Domain Name Registry System for Oman. As such, [we have] chosen to partner with AusRegistry International to establish a new Domain Name Registry System for Oman that will provide benefits to the Omani community for many years to come".<ref>[http://www.domainpulse.com/2011/03/08/ausregistry-international-spreads-registry-wings-to-include-oman/ DomainPulse.com]</ref>

ARI Registry serves has recently been solidifying their reputation as an international registry, domain manager, and software developer. They have secured deals with Oman, Qatar, and the United Arab Emirates to provide software support for their respective registry services. It is the first company in the world to provide the support necessary to carry these countries' Arabic-based [[IDN]] services live, and facilitate the use of Arabic as a primary Internet language. Given these solid partnerships, AusRegistry is poised to continue to grow throughout the region and become a power-player in [[IDN]]s. The Omani Telecommunications regulatory body commented that “AusRegistry International met the evaluation criteria and were the highest ranked respondents to the tender issued by the [Telecommunications Ministry] for the provision of a new Domain Name Registry System for Oman. As such, [we have] chosen to partner with AusRegistry International to establish a new Domain Name Registry System for Oman that will provide benefits to the Omani community for many years to come".<ref>[http://www.domainpulse.com/2011/03/08/ausregistry-international-spreads-registry-wings-to-include-oman/ DomainPulse.com]</ref>

==New gTLD Services==

==New gTLD Services==

AusRegistry became heavily involved in the promotion of new [[gTLD]]s in 2011, and they have focused their marketing efforts on promoting their registry back-end services. In September, 2011, one of the first public gTLD applicants, GJB Partners, announced that they would be contracting with AusRegistry for the back-end of their proposed [[.jewelers]] domain.<ref>[http://domainincite.com/ausregistry-wins-jewelers-deal/ AusRegistry Wins Jewelers Deal, DomainIncite.com]</ref>

AusRegistry became heavily involved in the promotion of new [[gTLD]]s in 2011, and they have focused their marketing efforts on promoting their registry back-end services. In September, 2011, one of the first public gTLD applicants, GJB Partners, announced that they would be contracting with AusRegistry for the back-end of their proposed [[.jewelers]] domain.<ref>[http://domainincite.com/ausregistry-wins-jewelers-deal/ AusRegistry Wins Jewelers Deal, DomainIncite.com]</ref>

In March, 2012, It was announced that [[Directi]], a 300+ million dollars group of businesses that develop various Web Products, was launching a new gTLD entity. That new company, [[Radix]], is to apply for many new gTLDs, and while the extensions sought remain unclear, it was announced that [[ARI Registry Services]] would be providing the technical registry services for all gTLD that are delegated to Radix.<ref>[http://www.ariservices.com/news-directi_group_launches_radix.php News Directi Group Launches Radix, ARIservices.com]</ref>  

In March, 2012, It was announced that [[Directi]], a 300+ million dollars group of businesses that develop various Web Products, was launching a new gTLD entity. That new company, [[Radix]], is to apply for many new gTLDs, and while the extensions sought remain unclear, it was announced that [[ARI Registry Services]] would be providing the technical registry services for all gTLD that are delegated to Radix.<ref>[http://www.ariservices.com/news-directi_group_launches_radix.php News Directi Group Launches Radix, ARIservices.com]</ref>  

On May 31, 2012, ARI Registry Services confirmed that it was able to secure a total of 161 contracts to provide back-end registry services to new gTLD applicants. Out of its 161 clients, 85 are being applied for as generic, 70 are brand and 6 are geographic TLDs.<ref>[http://www.ariservices.com/news-new_tld_applications_close_today.php New TLD application window concludes after six years of development. ARI Registry Services reveals its outcomes]</ref> In a statement, Adrian Kinderis, CEO of ARI Registry Services said, ''"When applications opened in January, our target was to secure around 100 TLDs, so to reach 161 has far exceeded our expectations. Our goal was never to become the biggest, but we did want to be the best. I believe the results of our efforts and the caliber of our clients demonstrates that we are well on the way to becoming a force to be reckoned with."'' Furthermore Kinderis said that his company is providing registry solutions for global brands and high profile entrepreneurs within the electronics, media, telecommunications, automotive and banking industries.<ref>[http://www.ariservices.com/news-new_tld_applications_close_today.php New Top-Level Domain applications close today - ARI Registry Services to support 161 TLDs]</ref>

On May 31, 2012, ARI Registry Services confirmed that it was able to secure a total of 161 contracts to provide back-end registry services to new gTLD applicants. Out of its 161 clients, 85 are being applied for as generic, 70 are brand and 6 are geographic TLDs.<ref>[http://www.ariservices.com/news-new_tld_applications_close_today.php New TLD application window concludes after six years of development. ARI Registry Services reveals its outcomes]</ref> In a statement, Adrian Kinderis, CEO of ARI Registry Services said, "When applications opened in January, our target was to secure around 100 TLDs, so to reach 161 has far exceeded our expectations. Our goal was never to become the biggest, but we did want to be the best. I believe the results of our efforts and the caliber of our clients demonstrates that we are well on the way to becoming a force to be reckoned with." Furthermore Kinderis said that his company is providing registry solutions for global brands and high profile entrepreneurs within the electronics, media, telecommunications, automotive and banking industries.<ref>[http://www.ariservices.com/news-new_tld_applications_close_today.php New Top-Level Domain applications close today - ARI Registry Services to support 161 TLDs]</ref>

==Comments Against Digital Archery==

==Comments Against Digital Archery==