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'''.name''' is a [[gTLD|generic top level domain name]] in the [[Root Zone|root zone]] of the Internet's [[DNS|Domain Name System]] (DNS). It is designed to provide a name space for individuals who uses their names, nicknames, or screen names to promote their blogs, websites, profession or business using their personal and unique identity as a brand. [[Verisign]] is the [[registry]] operator of .name.<ref>[http://www.verisigninc.com/en_US/products-and-services/domain-name-services/registry-services/name-domain-names/index.xhtml www.verisigninc.com]</ref>
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'''.name''' is a [[gTLD|generic top level domain name]] in the [[Root Zone|root zone]] of the Internet's [[DNS|Domain Name System]] (DNS). It is designed to provide a name space for individuals who want to use their names, nicknames, or screen names to denote their blogs, websites, profession or business. [[Verisign]] is the [[registry]] operator of .name.<ref>[http://www.verisigninc.com/en_US/products-and-services/domain-name-services/registry-services/name-domain-names/index.xhtml www.verisigninc.com]</ref>
    
==Background==  
 
==Background==  
During the early years of ICANN's establishment, one of the main activities of the organization was the development of new TLDs. The [[DNSO|Domain Name Supporting Organization]] (DNSO) was delegated to conduct a development process for the introduction of new TLDs and protection of popular trademarks. On July 16, 2000, the ICANN Board adopted a policy for the introduction of new TLDs. <ref>[http://www.icann.org/en/minutes/prelim-report-16jul00.htm#00.46 July 16, 2000 ICANN Yokohama Meeting]</ref> By August, ICANN issued the new TLD application process wherein proposals to sponsor or operate new TLDs were received from September 5 to October 2, 2000.<ref>[http://www.icann.org/en/tlds/application-process-03aug00.htm New TLD Application Process Overview]</ref> Eventually, on November 16, 2000, '''.name''' was selected as one of the seven new TLDs selected by the ICANN Board along with [[.aero]], [[.biz]], [[.coop]], [[.info]], [[.museum]], and [[.pro]].
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During the early years of ICANN's establishment, one of the main activities of the organization was the development of new TLDs. The [[DNSO|Domain Name Supporting Organization]] (DNSO) was delegated to conduct a development process for the introduction of new TLDs and protection of popular trademarks. On July 16, 2000, the [[ICANN Board]] adopted a policy for the introduction of new TLDs.<ref>[http://www.icann.org/en/minutes/prelim-report-16jul00.htm#00.46 July 16, 2000 ICANN Yokohama Meeting]</ref> By August, ICANN issued the new TLD application process wherein proposals to sponsor or operate new TLDs were received from September 5 to October 2, 2000.<ref>[http://www.icann.org/en/tlds/application-process-03aug00.htm New TLD Application Process Overview]</ref> Eventually, on November 16, 2000, '''.name''' was one of the seven new TLDs selected by the ICANN Board along with [[.aero]], [[.biz]], [[.coop]], [[.info]], [[.museum]], and [[.pro]].
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The first operator of the .name gTLD was delegated to the [[GNR|Global Name Registry]] (GNR), a British company, in November, 2000.The company launched .name in 2002, and offered second level (''jane.name'') and third level (''jane.smith.name'') registration for domain names including the personalized e-mail address.<ref>[http://www.crunchbase.com/company/globalnameregistry www.crunchbase.com]</ref> The company was acquired by [[Verisign]] in 2008, which is the current registry of the .name gTLD.<ref>[http://www.icann.org/en/tlds/agreements/name/assignment-assumption-agreement-28feb09-en.pdf Assignment and Assumption of .name Registry Agreement]</ref>
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The first operator of the .name gTLD was delegated to the [[GNR|Global Name Registry]] (GNR), a British company, in November, 2000.The company launched .name in 2002, and offered second level (''jane.name'') and third level (''jane.smith.name'') registration for domain names, which facilitated personalized e-mail addresses.<ref>[http://www.crunchbase.com/company/globalnameregistry www.crunchbase.com]</ref> The company was acquired by [[Verisign]] in 2008, which is the current registry of the .name gTLD.<ref>[http://www.icann.org/en/tlds/agreements/name/assignment-assumption-agreement-28feb09-en.pdf Assignment and Assumption of .name Registry Agreement]</ref>
    
==.name Registry Criticism==
 
==.name Registry Criticism==