Changes

Twitter has also made news for using a one-word domain, t.co, to provide additional services to its customers.<ref>[http://t.co/ T.Co]</ref>

Twitter has also made news for using a one-word domain, t.co, to provide additional services to its customers.<ref>[http://t.co/ T.Co]</ref>

[[Overstock.com]] has begun to use "O.co" for all of its international branding purposes, and featuring the new [[URL]] in TV advertisements.<ref>[http://sullysblog.com/Lori-Anne-Wardi SlullysBlog]</ref> It was reported that Overstock.com spent some $350,000 on "O.co" and other related URLs.<ref>[http://latimesblogs.latimes.com/technology/2010/07/co-domain.html LATimes]</ref> It was announced months later, in November, 2011, that Overstock was having problems with consumers understanding the switch. Apparently, many consumers were trying to visit "o.com" even after seeing the ".co" branded commercials. The Overstock executives blamed themselves, and promised not to abandon the new name; however, it was decided to slow down the U.S. transition to the .co name and instead focus first on Europe and also using the .co name in its apps.<ref>[http://domainincite.com/overstock-com-slows-down-o-co-rebranding/ Overstock.com slows down O.co Rebranding, DomainIncite.com]</ref>

[[Overstock.com]] has begun to use "O.co" for all of its international branding purposes, and featuring the new [[URL]] in TV advertisements.<ref>[http://sullysblog.com/Lori-Anne-Wardi SlullysBlog]</ref> It was reported that Overstock.com spent some $350,000 on "O.co" and other related URLs.<ref>[http://latimesblogs.latimes.com/technology/2010/07/co-domain.html LATimes]</ref> It was announced months later, in November, 2011, that Overstock was having problems with consumers understanding the switch. Apparently, many consumers were trying to visit "o.com" even after seeing the ".co" branded commercials. The Overstock executives blamed themselves, and promised not to abandon the new name; however, it was decided to slow down the U.S. transition to the .co name and instead focus first on Europe and also using the .co name in its apps.<ref>[http://domainincite.com/overstock-com-slows-down-o-co-rebranding/ Overstock.com slows down O.co Rebranding, DomainIncite.com]</ref> Patrick Byrne, CEO of [[Overstock Inc.]], went on to say that re-branding his company's website from Overstock.com to O.co was his own bad decision. The company's 2011 revenue declined by 3 % over the previous year. He explained that 8 out of 13 internet users who wanted to visit the company website typed O.com instead of typing O.co. The company is no longer advertising O.co as the new web address for the company but as a short cut for Overstock.com, which remains the primary website of the company.<ref>[http://domainincite.com/o-co-loses-61-of-its-traffic-to-o-com/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+DomainIncite+%28DomainIncite.com%29 O.co loses 61% of its traffic to O.com]</ref>

 

 

 

There has been a significant amount of interest surrounding the sale of the "i.co" domain.<ref>[http://www.freshnews.com/news/414891/-co-registry-announces-upcoming-private-auction-coveted-i-co-domain-web-2-0-summit Freshnews.com]</ref>

There has been a significant amount of interest surrounding the sale of the "i.co" domain.<ref>[http://www.freshnews.com/news/414891/-co-registry-announces-upcoming-private-auction-coveted-i-co-domain-web-2-0-summit Freshnews.com]</ref>