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==Application for .sas gTLD==
 
==Application for .sas gTLD==
 
Linn Drivdal Mellbye, conference organizer for [[CloudNames]], a company based in Norway engaged in providing gTLD application consultancy services and technical registry solutions, tweeted that SAS Group is interested in applying for the [[.sas]] [[Brand gTLD]]. The company also confirmed its attendance to the scheduled Top Level Conference in London to explain its decision and strategy. However, the company cancelled its participation in the event. Domain experts speculated the possibility of the first brand [[String Contention|string contention]] for the .sas TLD given that the acronym has numerous meanings. SAS Institute, a large software company based in North Carolina, was identified as a possible competitor.<ref>[http://domainincite.com/another-dot-brand-confirmed-sas/  .sas could be the first contested dot-brand gTLD]</ref> <ref>[http://en.wikipedia.org/wiki/Sas SAS Meanings]</ref><ref>[http://domainincite.com/icann-has-100-new-gtld-applicants/ ICANN has 100 new gTLD applicants]</ref>
 
Linn Drivdal Mellbye, conference organizer for [[CloudNames]], a company based in Norway engaged in providing gTLD application consultancy services and technical registry solutions, tweeted that SAS Group is interested in applying for the [[.sas]] [[Brand gTLD]]. The company also confirmed its attendance to the scheduled Top Level Conference in London to explain its decision and strategy. However, the company cancelled its participation in the event. Domain experts speculated the possibility of the first brand [[String Contention|string contention]] for the .sas TLD given that the acronym has numerous meanings. SAS Institute, a large software company based in North Carolina, was identified as a possible competitor.<ref>[http://domainincite.com/another-dot-brand-confirmed-sas/  .sas could be the first contested dot-brand gTLD]</ref> <ref>[http://en.wikipedia.org/wiki/Sas SAS Meanings]</ref><ref>[http://domainincite.com/icann-has-100-new-gtld-applicants/ ICANN has 100 new gTLD applicants]</ref>
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The speculation proved to be correct, [[SAS Institute]] also applied for [[.sas]] via [[Research IP LLC]].<ref>[http://gtldresult.icann.org/application-result/applicationstatus/viewstatus ViewStatus, ApplicationStatus, gTLDresult.ICANN.org]</ref>
    
==History==
 
==History==

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