The company selected [[Neustar]] to provide back-end registry services. According to Jolles, consumers will benefit from the proposed TLDs because it would be easier for them to identify if a company is legitimate while owners of companies will be guaranteed that they can register a domain name that matches their business name, which would increase consumer confidence and revenue. The company claimed that its application for the four TLDs is supported by different US secretaries of state.<ref>[http://domainincite.com/9216-dot-registry-applying-for-four-us-only-gtlds Dot Registry applying for four US-only gTLDs]</ref> | The company selected [[Neustar]] to provide back-end registry services. According to Jolles, consumers will benefit from the proposed TLDs because it would be easier for them to identify if a company is legitimate while owners of companies will be guaranteed that they can register a domain name that matches their business name, which would increase consumer confidence and revenue. The company claimed that its application for the four TLDs is supported by different US secretaries of state.<ref>[http://domainincite.com/9216-dot-registry-applying-for-four-us-only-gtlds Dot Registry applying for four US-only gTLDs]</ref> |