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'''.beer''' is a proposed [[TLD]] in [[ICANN]]'s [[New gTLD Program]]. [[Top Level Domain Holdings Ltd.]] is the only applicant, and it is one of 68 applications that the company has filed on its own behalf.<ref>[http://www.tldh.org/2012/06/gtld-application-update-92-applications-submitted/ gTLD Application Update 92 applications submitted, TLDH.org]</ref>
 
'''.beer''' is a proposed [[TLD]] in [[ICANN]]'s [[New gTLD Program]]. [[Top Level Domain Holdings Ltd.]] is the only applicant, and it is one of 68 applications that the company has filed on its own behalf.<ref>[http://www.tldh.org/2012/06/gtld-application-update-92-applications-submitted/ gTLD Application Update 92 applications submitted, TLDH.org]</ref>
 
===Application Details===
 
===Application Details===
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'''Excerpts from Response to Question 18:'''
 
"The .BEER top-level domain will be marketed to registrants who want to associate themselves, their products, services, thoughts, ideas or anything else in a positive way with the beer industry, as well as to those who want to communicate with them in an easily identifiable way. Therefore we believe that the great majority of registrants who apply for a .BEER domain name will do so because of its association with or because they want to reach those who do, and not for other reasons. In these ways, the .BEER top-level domain will bring a special association with the beer industry to the top-level domain name space.
 
"The .BEER top-level domain will be marketed to registrants who want to associate themselves, their products, services, thoughts, ideas or anything else in a positive way with the beer industry, as well as to those who want to communicate with them in an easily identifiable way. Therefore we believe that the great majority of registrants who apply for a .BEER domain name will do so because of its association with or because they want to reach those who do, and not for other reasons. In these ways, the .BEER top-level domain will bring a special association with the beer industry to the top-level domain name space.
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We specifically examined more restrictive registration policies, such as limiting registration to members of organizations with a specific tie to the beer industry. We rejected such limitations because they would interfere with .BEER’s primary mission, purpose and goals--which is to encourage as many registrants as possible to associate themselves with the beer industry for any legal purpose."<ref>[http://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/1726 Application Details, NewgTLDresult.ICANN.org]Retrieved 12 Dec 2012</ref>
 
We specifically examined more restrictive registration policies, such as limiting registration to members of organizations with a specific tie to the beer industry. We rejected such limitations because they would interfere with .BEER’s primary mission, purpose and goals--which is to encourage as many registrants as possible to associate themselves with the beer industry for any legal purpose."<ref>[http://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/1726 Application Details, NewgTLDresult.ICANN.org]Retrieved 12 Dec 2012</ref>
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==References==
 
==References==
 
{{reflist}}
 
{{reflist}}

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