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In June 2007, Demand Media hired Charles Hilliard, formerly a Morgan Stanley investment banker and United Online senior executive, as its President and CFO.<ref>[http://www.allbusiness.com/services/business-services/4352976-1.html allbusiness.com]</ref> Around the same time, Demand also acquired ExpertVillage.com, a how-to site, for roughly $20 million. Byron Reese, founder of ExpertVillage, became Demand's Chief Innovation Officer and went on to develop the company's content-generating algorithms.<ref>[http://www.wired.com/magazine/2009/10/ff_demandmedia/all/1 Wired]</ref>
In June 2007, Demand Media hired Charles Hilliard, formerly a Morgan Stanley investment banker and United Online senior executive, as its President and CFO.<ref>[http://www.allbusiness.com/services/business-services/4352976-1.html allbusiness.com]</ref> Around the same time, Demand also acquired ExpertVillage.com, a how-to site, for roughly $20 million. Byron Reese, founder of ExpertVillage, became Demand's Chief Innovation Officer and went on to develop the company's content-generating algorithms.<ref>[http://www.wired.com/magazine/2009/10/ff_demandmedia/all/1 Wired]</ref>
===Name.com===
The prominent registrar, [[Name.com]] was acquired by Demand Media in January, 2013. The reasons for the acquisition were noted as adding a new outlet to sell as many [[New gTLD Program|new gTLDs]] as possible, and bolster Demand Media's line-up by adding a "retail registrar", given that its current [[eNom]] service is a "reseller registrar". Name.com frequently positions itself as a fun and safer alternative to [[GoDaddy]], the world's largest [[registrar]].<ref>[http://domainnamewire.com/2013/01/07/demand-media-acquires-name-com-as-registrar-consolidation-continues/ Demand Media Acquires Name Com As Regsitrar, DomainNameWire.com]Published 7 Jan 2013, Retrieved 9 Jan 2013</ref>
==Business Model==
==Business Model==