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.CO Internet S.A.S. (view source)

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→‎.co's Popularity in Context

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==Hype==

===.co's Popularity in Context===

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.co is expected by many to be one of the most successful new [[gTLD]]s. Its similarity to .com is referenced as one reason, while its association with the words "company", "corporation", and "commerce" in many languages is another. .co's CEO, Juan Diego Calle, notes that unlike other [[gTLD]]s, .co is not marketed directly at a niche market. So, unlike .mobi, .biz, and .info, it is both globally recognizable and versatile.<ref name="thedomains">[http://www.thedomains.com/2010/05/16/everything-you-ever-wanted-to-know-about-co-our-exclusive-interview-with-the-ceo-juan-calle/ Everything You Ever Wanted to Know About .CO], TheDomains.com. Published 2010 May 16.</ref>

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.co was expected by many to be one of the most successful new [[gTLD]]s. Its similarity to .com is referenced as one reason, while its association with the words "company", "corporation", and "commerce" in many languages is another. .co's CEO, Juan Diego Calle, notes that unlike other [[gTLD]]s, .co is not marketed directly at a niche market. So, unlike .mobi, .biz, and .info, it is both globally recognizable and versatile.<ref name="thedomains">[http://www.thedomains.com/2010/05/16/everything-you-ever-wanted-to-know-about-co-our-exclusive-interview-with-the-ceo-juan-calle/ Everything You Ever Wanted to Know About .CO], TheDomains.com. Published 2010 May 16.</ref>

Furthermore, "co" is already being used to designate "company" within [[third-level TLD]] extensions for [[ccTLD]]s; that is, .co.uk is already a recognizable brand for companies within the United Kingdom. Thus, much of the branding effort was done before .CO Internet took the extension to the open market.<ref name="thedomains"></ref>

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