.loan

Status:	Proposed
Type:	Generic
Category:	Commerce
Priority #:	1321 - Famous Four Media (dot Loan Limited)
More information:

.loan is a proposed TLD in ICANN's New gTLD Program. The applicant is Famous Four Media (dot Loan Limited). Two applicants have applied for a similar string, .loans.

The application was issued a GAC Early Warning from the representative of Australia and GAC Chair, Heather Dryden. The warning system is noted as a strong recommendation on behalf of national governments to the ICANN Board that a given TLD application should be denied as it stands. Applicants are encouraged to work with objecting GAC members. The warning states that the TLD refers to a regulated market but that the applicant has not provided for adequate measures to protect from consumer harm.

Application Details

The following is excerpted from the applicant's response to question #18:

"The Applicant’s mission and purpose is to create an environment where individuals and companies can interact and express themselves in ways never before seen on the Internet, in a more targeted, secure and stable environment. Its aim is to become the premier online destination for such creators and their wide range of users. The Applicant will create an Internet space whose central function is to provide a platform for creating, producing and disseminating informative, creative and innovative content that is easily recognizable as pertaining to its stakeholder group. The Applicant is acutely aware of the importance of ICANN’s mission in coordinating the global Internetʹs systems of unique identifiers and ensuring their secure and stable operation. The Applicant’s core focus is to create a secure, sustainable, and specialized gTLD, thus supporting ICANN’s primary goals for this program in promoting consumer trust, consumer choice, competition and innovation.

Why .loan?

Whether funding a new car, home, holiday or educational course, or merely borrowing a small sum to indulge in the latest gadget, loans are a vital part of most people’s lives at some point or another. The internet has without a doubt allowed more people than ever before to access businesses and services providing loans which favour their particular needs or circumstances.

Indeed, since its inception the internet has revolutionised the way people communicate, share, do business and learn. However, access to the countless benefits and opportunities which the internet offers can often be hindered when navigating the ever-expanding sea of irrelevant and sometimes malicious content which also exists, and this is as true of loan based content as anything else.

Thus, the aim of ‘.loan’ is to create a blank canvas for online loan resources set within a secure environment. The Applicant will achieve this by creating a consolidated, versatile and dedicated space to access loan related content. As the new space is dedicated solely to those within the loan affinity group the Applicant will ensure that consumer trust is promoted. Consequently consumer choice will be augmented as there will be a ready marketplace specifically for loan-based enterprises to provide their goods and services. All stakeholders within the sector will be able to sample reactions to new ideas, or gather thoughts on the improvements of established ones. This will drive innovation and competition, as new channels will be available which are not yet fulfilled by current market offerings, compelling registrants to seek new and varied ways to separate themselves from the competition.

How will .loan take shape? The Applicant believes that the success of the gTLD will be determined largely by the sector’s key global stakeholders. These stakeholders will be interested in registering a domain and additionally be motivated to protect their sector from detrimental practices. The Applicant believes that stakeholders should have the opportunity to influence the gTLD and the way it is governed. Accordingly, the Applicant is establishing a Governance Council (“GC”), consisting of key stakeholders that will serve as an advisory body.

Why Applicant? The Applicant has substantial combined experience amongst its team in managing global businesses from a financial, legal and operational perspective and an exceptionally strong financial position. The Applicant’s Team has previous experience with the entire gTLD life-cycle significantly lowering any launch and ongoing operational risks associated with this application. The Applicant has engaged a world-class Registry services provider to manage the technical infrastructure of the .loan gTLD. The Applicant is further advised by the leading sector experts in all other areas required to ensure a responsible and successful launch and ongoing management of the gTLD to the benefit of all stakeholders in the ICANN community.

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Aside from certain start-up mechanisms, all domain names will generally be registered on a first-come, first-served basis. A Trademark Claims service will be offered for the first 90 days of general registration, with the intent of providing clear notice to potential Registrants of the existing rights of trademark owners with registered trademarks in the Trademark Clearinghouse."

Governmental Advisory Committee. Considers and provides advice on the activities of ICANN as they relate to concerns of governments, particularly matters where there may be an interaction between ICANN's policies and various laws and international agreements or where they may affect public policy issues (ICANN Bylaws).

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