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== eNom's Reseller Model ==
== eNom's Reseller Model ==


eNom sets up [http://enomreseller.org/ resellers] two ways, through its PDQ tool, a semi-customizable domain name selling kit, or through API.
eNom sets up [http://www.enom.com/resellers/benefits-sellingoptions.aspx resellers] two ways, through its Instant Reseller storefront tool, a customizable domain name selling kit, or through an API used by software developers.


eNom resellers add revenue streams to their domain name businesses by offering eNom's Value Added Services (VAS). eNom's VAS products and services include web site hosting, web site creation kits, SSL Certificates, ID protection services, email services, website monitoring and traffic-counting tools.
eNom resellers add revenue streams to their existing businesses by offering domain names and eNom's Value Added Services (VAS). eNom's VAS products and services include web site hosting, web site creation kits, SSL Certificates, ID protection services, email services, website monitoring and traffic-counting tools.


In August, 2012, eNom launched a new reseller service targeted at new gTLD applicants and resellers. The service is entitled '''Watchlist'''and promises to collect new TLDs and identify interested parties, both inside and outside of current reseller customers.<ref>[http://www.enom.com/resellers/benefits-newtlds-api.aspx?SourceID=emlwatchlist0820 NewTLDs, eNom.com]</ref>
In August, 2012, eNom launched a new service targeting prospective registrants for domains on new gTLDs and resellers who plan to offer new gTLDs. The service provides the ability for end users to register expressions of interest in specific domains through a '''Watchlist'''. Using this tool, resellers can understand the demand for new gTLDs by their customer base and build appropriate marketing plans for the new extensions. When each new gTLD is ultimately delegated, the tool adapts to let end users participate in the Sunrise, Landrush and General Availability phases. Resellers can implement this tool through a javascript widget or an API.  To date, eNom and its resellers have collected more than three million expressions of interest from end users. <ref>[http://www.enom.com/tld-queue/pages/watchlist.aspx#c=Featured]</ref>


== Affiliations ==
== Affiliations ==