.amazon: Difference between revisions

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'''.amazon''' is a [[Brand TLD]] being proposed in [[ICANN]]'s [[New gTLD Program]]. The applicant is [[Amazon]].<ref>[http://newgtlds.icann.org/en/program-status/application-results/strings-1200utc-13jun12-en Reveal Day 13 June 2012 – New gTLD Applied-For Strings]</ref>

~~==GAC Early Warning==~~

The application received a joint [[GAC]] Early Warning from the representatives of Brazil and Peru. The warning system is noted as a strong recommendation on behalf of national governments to the [[ICANN Board]] that a given TLD application should be denied as it stands. Applicants are encouraged to work with objecting GAC members.<ref>[http://newgtlds.icann.org/en/applicants/gac-early-warning GAC Early Warning, NewgTLDS.ICANN.org] Retrieved 26 Nov 2012</ref>

The warning recommends that the applicant withdraw its application as the string also refers to an important region of South America, spanning across many countries, and also coincides with the name on an International organization many of these countries participate in.<ref>[https://gacweb.icann.org/download/attachments/22938690/Amazon-BR-PE-58086.pdf?version=1&modificationDate=1353452622000 Amazon BR, GACweb.ICANN.org]</ref>

Although the United States government initially opposed the [[GAC]] objection to geographic-looking strings such as .amazon, they put out a statement in July 2013 that revised their position, saying it would remain neutral in the case of .amazon, thereby allowing the GAC to present a consensus objection regarding the string.<ref>[http://domainincite.com/13637-amazons-dot-brand-likely-doomed-as-us-withdraws-geo-objection?goback=%2Egde_1840166_member_255992449 Amazons dot brand likely doomed, Domain Incite] Retrieved Oct 4 2013</ref>

~~==IO Objection==~~

[[ICANN]]'s [[Independent Objector]] (IO) filed a [[Community Objection]] against the .amazon string. The IO is an appointed authority on international law whose role is to object to strings on the grounds of Community harm and Limited Public Interest were detailed in the applicant guidebook. His objections are official objections and are funded by ICANN, though his office is otherwise independent. Reasons for the specific case against .amazon were not initially given, but the community objection generally argues that the TLD faces opposition or is contrary to a significant portion of a community which it purportedly aims to serve. The IO must determine: That the community is a clearly delineated community; that there is a strong association between the community and the string applied for; there is a strong association between the segment of the community on whose half we objects and the string itself; and he must determine that the TLD would produce a significant material detriment to this sizable portion of the community.<ref>[http://www.independent-objector-newgtlds.org/english-version/community-objections/ Community Objections, Independent Objector New gTlds.org] Retrieved 14 Mar 2013</ref>

~~He also objected to the Japanese and Chinese versions of the string, [[.アマゾン]], and [[.亚马逊]].~~

==Application Details==

The following is excerpted from the applicant's response to question #18:

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* Provide Amazon a further platform for innovation.

* Enable Amazon to protect its intellectual property rights."<ref>[http://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/984 Application Download, gTLDresult.ICANN.org] Retrieved 26 Feb 2013</ref>

==GAC Early Warning==

The application received a joint [[GAC]] Early Warning from the representatives of Brazil and Peru. The warning system is noted as a strong recommendation on behalf of national governments to the [[ICANN Board]] that a given TLD application should be denied as it stands. Applicants are encouraged to work with objecting GAC members.<ref>[http://newgtlds.icann.org/en/applicants/gac-early-warning GAC Early Warning, NewgTLDS.ICANN.org] Retrieved 26 Nov 2012</ref>

The warning recommends that the applicant withdraw its application as the string also refers to an important region of South America, spanning across many countries, and also coincides with the name on an International organization many of these countries participate in.<ref>[https://gacweb.icann.org/download/attachments/22938690/Amazon-BR-PE-58086.pdf?version=1&modificationDate=1353452622000 Amazon BR, GACweb.ICANN.org]</ref>

Although the United States government initially opposed the [[GAC]] objection to geographic-looking strings such as .amazon, they put out a statement in July 2013 that revised their position, saying it would remain neutral in the case of .amazon, thereby allowing the GAC to present a consensus objection regarding the string.<ref>[http://domainincite.com/13637-amazons-dot-brand-likely-doomed-as-us-withdraws-geo-objection?goback=%2Egde_1840166_member_255992449 Amazons dot brand likely doomed, Domain Incite] Retrieved Oct 4 2013</ref>

==IO Objection==

[[ICANN]]'s [[Independent Objector]] (IO) filed a [[Community Objection]] against the .amazon string. The IO is an appointed authority on international law whose role is to object to strings on the grounds of Community harm and Limited Public Interest were detailed in the applicant guidebook. His objections are official objections and are funded by ICANN, though his office is otherwise independent. Reasons for the specific case against .amazon were not initially given, but the community objection generally argues that the TLD faces opposition or is contrary to a significant portion of a community which it purportedly aims to serve. The IO must determine: That the community is a clearly delineated community; that there is a strong association between the community and the string applied for; there is a strong association between the segment of the community on whose half we objects and the string itself; and he must determine that the TLD would produce a significant material detriment to this sizable portion of the community.<ref>[http://www.independent-objector-newgtlds.org/english-version/community-objections/ Community Objections, Independent Objector New gTlds.org] Retrieved 14 Mar 2013</ref>

He also objected to the Japanese and Chinese versions of the string, [[.アマゾン]], and [[.亚马逊]].

==References==

@@ Line 18: / Line 18: @@
 '''.amazon''' is a [[Brand TLD]] being proposed in [[ICANN]]'s [[New gTLD Program]]. The applicant is [[Amazon]].<ref>[http://newgtlds.icann.org/en/program-status/application-results/strings-1200utc-13jun12-en Reveal Day 13 June 2012 – New gTLD Applied-For Strings]</ref>
-==GAC Early Warning==
-The application received a joint [[GAC]] Early Warning from the representatives of Brazil and Peru. The warning system is noted as a strong recommendation on behalf of national governments to the [[ICANN Board]] that a given TLD application should be denied as it stands. Applicants are encouraged to work with objecting GAC members.<ref>[http://newgtlds.icann.org/en/applicants/gac-early-warning GAC Early Warning, NewgTLDS.ICANN.org] Retrieved 26 Nov 2012</ref>
-The warning recommends that the applicant withdraw its application as the string also refers to an important region of South America, spanning across many countries, and also coincides with the name on an International organization many of these countries participate in.<ref>[https://gacweb.icann.org/download/attachments/22938690/Amazon-BR-PE-58086.pdf?version=1&modificationDate=1353452622000 Amazon BR, GACweb.ICANN.org]</ref>
-Although the United States government initially opposed the [[GAC]] objection to geographic-looking strings such as .amazon, they put out a statement in July 2013 that revised their position, saying it would remain neutral in the case of .amazon, thereby allowing the GAC to present a consensus objection regarding the string.<ref>[http://domainincite.com/13637-amazons-dot-brand-likely-doomed-as-us-withdraws-geo-objection?goback=%2Egde_1840166_member_255992449 Amazons dot brand  likely doomed, Domain Incite] Retrieved Oct 4 2013</ref>
-==IO Objection==
-[[ICANN]]'s [[Independent Objector]] (IO) filed a [[Community Objection]] against the .amazon string. The IO is an appointed authority on international law whose role is to object to strings on the grounds of Community harm and Limited Public Interest were detailed in the applicant guidebook. His objections are official objections and are funded by ICANN, though his office is otherwise independent. Reasons for the specific case against .amazon were not initially given, but the community objection generally argues that the TLD faces opposition or is contrary to a significant portion of a community which it purportedly aims to serve. The IO must determine: That the community is a clearly delineated community; that there is a strong association between the community and the string applied for; there is a strong association between the segment of the community on whose half we objects and the string itself; and he must determine that the TLD would produce a significant material detriment to this sizable portion of the community.<ref>[http://www.independent-objector-newgtlds.org/english-version/community-objections/ Community Objections, Independent Objector New gTlds.org] Retrieved 14 Mar 2013</ref>
-He also objected to the Japanese and Chinese versions of the string, [[.アマゾン]], and [[.亚马逊]].
 ==Application Details==
 The following is excerpted from the applicant's response to question #18:
@@ Line 41: / Line 30: @@
 *	Provide Amazon a further platform for innovation.
 *	Enable Amazon to protect its intellectual property rights."<ref>[http://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/984 Application Download, gTLDresult.ICANN.org] Retrieved 26 Feb 2013</ref>
+==GAC Early Warning==
+The application received a joint [[GAC]] Early Warning from the representatives of Brazil and Peru. The warning system is noted as a strong recommendation on behalf of national governments to the [[ICANN Board]] that a given TLD application should be denied as it stands. Applicants are encouraged to work with objecting GAC members.<ref>[http://newgtlds.icann.org/en/applicants/gac-early-warning GAC Early Warning, NewgTLDS.ICANN.org] Retrieved 26 Nov 2012</ref>
+The warning recommends that the applicant withdraw its application as the string also refers to an important region of South America, spanning across many countries, and also coincides with the name on an International organization many of these countries participate in.<ref>[https://gacweb.icann.org/download/attachments/22938690/Amazon-BR-PE-58086.pdf?version=1&modificationDate=1353452622000 Amazon BR, GACweb.ICANN.org]</ref>
+Although the United States government initially opposed the [[GAC]] objection to geographic-looking strings such as .amazon, they put out a statement in July 2013 that revised their position, saying it would remain neutral in the case of .amazon, thereby allowing the GAC to present a consensus objection regarding the string.<ref>[http://domainincite.com/13637-amazons-dot-brand-likely-doomed-as-us-withdraws-geo-objection?goback=%2Egde_1840166_member_255992449 Amazons dot brand  likely doomed, Domain Incite] Retrieved Oct 4 2013</ref>
+==IO Objection==
+[[ICANN]]'s [[Independent Objector]] (IO) filed a [[Community Objection]] against the .amazon string. The IO is an appointed authority on international law whose role is to object to strings on the grounds of Community harm and Limited Public Interest were detailed in the applicant guidebook. His objections are official objections and are funded by ICANN, though his office is otherwise independent. Reasons for the specific case against .amazon were not initially given, but the community objection generally argues that the TLD faces opposition or is contrary to a significant portion of a community which it purportedly aims to serve. The IO must determine: That the community is a clearly delineated community; that there is a strong association between the community and the string applied for; there is a strong association between the segment of the community on whose half we objects and the string itself; and he must determine that the TLD would produce a significant material detriment to this sizable portion of the community.<ref>[http://www.independent-objector-newgtlds.org/english-version/community-objections/ Community Objections, Independent Objector New gTlds.org] Retrieved 14 Mar 2013</ref>
+He also objected to the Japanese and Chinese versions of the string, [[.アマゾン]], and [[.亚马逊]].
 ==References==