* [[Overstock.com]]- The company purchased the single-letter domain O.co for $350,000.<ref>[http://www.cointernet.co/media/press-releases/overstockcom-announces-purchase-oco-domain-name Overstock.com Announces Purchase of O.CO Domain Name]</ref> It fully implemented the change from Overstock.com to O.co, including on the O.co stadium in Oakland. After a marketing campaign promoting the switch failed to educate consumers that the "m" in [[.com]] was no longer necessary the company returned to using Overstock.com in American markets. The rebranding began in June, 2011, and was reversed in November of that year.<ref>[http://mashable.com/2011/11/15/overstock-com-changes-name/ Overstock Com Changes Name, Mashable.com]</ref> | * [[Overstock.com]]- The company purchased the single-letter domain O.co for $350,000.<ref>[http://www.cointernet.co/media/press-releases/overstockcom-announces-purchase-oco-domain-name Overstock.com Announces Purchase of O.CO Domain Name]</ref> It fully implemented the change from Overstock.com to O.co, including on the O.co stadium in Oakland. After a marketing campaign promoting the switch failed to educate consumers that the "m" in [[.com]] was no longer necessary the company returned to using Overstock.com in American markets. The rebranding began in June, 2011, and was reversed in November of that year.<ref>[http://mashable.com/2011/11/15/overstock-com-changes-name/ Overstock Com Changes Name, Mashable.com]</ref> |