Brand TLD: Difference between revisions
No edit summary |
No edit summary |
||
| Line 1: | Line 1: | ||
{{RightTOC}} | |||
A '''Brand TLD''' is an innovative type of [[TLD|top level domain name]] (TLD) that is made possible through the implementation of [[ICANN]]'s [[new gTLD Program]]. A Brand TLD provides the opportunity for branded corporations to use their corporate name as their website's top-level identifier instead of using a more traditional [[.com]] or [[.biz]] domain space. For example, [[Apple]] Inc, may use www.iPhone.apple instead of www.iPhone.com. In an interview, former [[ICANN CEO]] [[Rod Beckstrom]] explained that the .brand domain is just like a logo change and a new marketing strategy for companies.<ref>[http://www.brandchannel.com/home/post/2011/10/21/gTLD-Dot-Branding-Deloitte-Canon-Motorola-102111.aspx Deloitte, Canon and Motorola Nab Dotbrand Web Addresses]</ref> | A '''Brand TLD''' is an innovative type of [[TLD|top level domain name]] (TLD) that is made possible through the implementation of [[ICANN]]'s [[new gTLD Program]]. A Brand TLD provides the opportunity for branded corporations to use their corporate name as their website's top-level identifier instead of using a more traditional [[.com]] or [[.biz]] domain space. For example, [[Apple]] Inc, may use www.iPhone.apple instead of www.iPhone.com. In an interview, former [[ICANN CEO]] [[Rod Beckstrom]] explained that the .brand domain is just like a logo change and a new marketing strategy for companies.<ref>[http://www.brandchannel.com/home/post/2011/10/21/gTLD-Dot-Branding-Deloitte-Canon-Motorola-102111.aspx Deloitte, Canon and Motorola Nab Dotbrand Web Addresses]</ref> | ||
| Line 53: | Line 54: | ||
[[Category:Glossary]] | [[Category:Glossary]] | ||