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|category = [[:Category:Lifestyle New gTLDs|Lifestyle]]
 
|category = [[:Category:Lifestyle New gTLDs|Lifestyle]]
 
|community  =
 
|community  =
|priority = 995 - [[Donuts]] (Brice Maple, LLC)<br>1246 - [[Uniregistry]], Corp.<br>1658 - [[Top Level Domain Holdings]]
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|priority = <s>995 - [[Donuts]] (Brice Maple, LLC)<br>1246 - [[Uniregistry]], Corp.</s><br>1658 - [[Top Level Domain Holdings]]
 
|keypeople  =
 
|keypeople  =
 
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'''.garden''' is a proposed [[TLD]] in [[ICANN]]'s [[New gTLD Program]].  
 
'''.garden''' is a proposed [[TLD]] in [[ICANN]]'s [[New gTLD Program]].  
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==Applicants==
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==Current Applicant==
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# [[Top Level Domain Holdings Ltd.]] (TLDH)- It is one of 68 applications that the company has filed for on its own behalf.<ref>[http://www.tldh.org/2012/06/gtld-application-update-92-applications-submitted/ gTLD Application Update 92 applications submitted, TLDH.org]</ref> In its application, TLDH presented facts that there is a significant population worldwide engaged in gardening. The company believes that the TLD is beneficial for those involved in the gardening sector to connect with each other and share methods, tips, knowledge and expertise in gardening. The back-end registry services will be provided by its wholly-owned subsidiary company, [[Minds + Machines]]. <ref>[http://news.dot-nxt.com/gtld/garden TLDH >garde Application]</ref> This applicant submitted a [[PIC|Public Interest Commitment]], which can be downloaded [https://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/1528 here].
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==Previous Applicants==
 
# [[Donuts]] (Brice Maple, LLC)- This is one of the 307 new gTLDs filed by the company. A company was formed by Donuts to file its application for each TLD including Brice Maple, LLC for .garden. Donuts raised $100 million capital from various investors to support its registry business. The company invested $56 million for its application fees alone.<ref>[http://www.domainnamenews.com/new-gtlds/donuts-inc-eye-popping-list-of-307-new-top-level-domains/11730 Donuts Inc eye popping list of 307 new top-level domains]</ref> Donuts main objective is to operate .garden TLD in accordance with the purpose of the New gTLD Program- to promote competition, innovation and to provide an opportunity for internet users interested in establishing an online identity within .garden TLD. Donuts partnered with [[Demand Media]] to provide its back-end registry services.<ref>[http://news.dot-nxt.com/gtld/garden-0 Donuts .Garden application]</ref> This applicant submitted a [[PIC|Public Interest Commitment]], which can be downloaded [https://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/752 here].
 
# [[Donuts]] (Brice Maple, LLC)- This is one of the 307 new gTLDs filed by the company. A company was formed by Donuts to file its application for each TLD including Brice Maple, LLC for .garden. Donuts raised $100 million capital from various investors to support its registry business. The company invested $56 million for its application fees alone.<ref>[http://www.domainnamenews.com/new-gtlds/donuts-inc-eye-popping-list-of-307-new-top-level-domains/11730 Donuts Inc eye popping list of 307 new top-level domains]</ref> Donuts main objective is to operate .garden TLD in accordance with the purpose of the New gTLD Program- to promote competition, innovation and to provide an opportunity for internet users interested in establishing an online identity within .garden TLD. Donuts partnered with [[Demand Media]] to provide its back-end registry services.<ref>[http://news.dot-nxt.com/gtld/garden-0 Donuts .Garden application]</ref> This applicant submitted a [[PIC|Public Interest Commitment]], which can be downloaded [https://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/752 here].
# [[Top Level Domain Holdings Ltd.]] (TLDH)- It is one of 68 applications that the company has filed for on its own behalf.<ref>[http://www.tldh.org/2012/06/gtld-application-update-92-applications-submitted/ gTLD Application Update 92 applications submitted, TLDH.org]</ref> In its application, TLDH presented facts that there is a significant population worldwide engaged in gardening. The company believes that the TLD is beneficial for those involved in the gardening sector to connect with each other and share methods, tips, knowledge and expertise in gardening. The back-end registry services will be provided by its wholly-owned subsidiary company, [[Minds + Machines]]. <ref>[http://news.dot-nxt.com/gtld/garden TLDH >garde Application]</ref> This applicant submitted a [[PIC|Public Interest Commitment]], which can be downloaded [https://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/1528 here].
   
# [[Uniregistry]], Corp.- The company believes that the .garden TLD is meaningful and beneficial for individuals engaged in the garden sector such as professional gardening suppliers, landscape designers, gardeners as well as garden hobbyists. It will give them the opportunity to create their own identity specific to the type or service, products or contents they are offering for their target audience. Uniregistry plans to operate .garden as a specialized TLD with a flat price for domain names, fixed renewal cost, and no price increase within the first five years of operation. The [[ISC|Internet Systems Consortium]] (ISC) will handle the company's back-end registry services. <ref>[http://news.dot-nxt.com/gtld/garden-1 Uniregistry Application for .Garden]</ref> Uniregistry is headed by [[Frank Schilling]], a domain name investor. He personally invested $60 million in the company to apply for 54 new gTLDs. <ref>
 
# [[Uniregistry]], Corp.- The company believes that the .garden TLD is meaningful and beneficial for individuals engaged in the garden sector such as professional gardening suppliers, landscape designers, gardeners as well as garden hobbyists. It will give them the opportunity to create their own identity specific to the type or service, products or contents they are offering for their target audience. Uniregistry plans to operate .garden as a specialized TLD with a flat price for domain names, fixed renewal cost, and no price increase within the first five years of operation. The [[ISC|Internet Systems Consortium]] (ISC) will handle the company's back-end registry services. <ref>[http://news.dot-nxt.com/gtld/garden-1 Uniregistry Application for .Garden]</ref> Uniregistry is headed by [[Frank Schilling]], a domain name investor. He personally invested $60 million in the company to apply for 54 new gTLDs. <ref>
 
[http://www.domainnamenews.com/new-gtlds/uniregistry-corp-applies-for-54-new-top-level-domains-store-news-deal-auto/11584 Uniregistry Corp. applies for 54 new top-level domains...]</ref>
 
[http://www.domainnamenews.com/new-gtlds/uniregistry-corp-applies-for-54-new-top-level-domains-store-news-deal-auto/11584 Uniregistry Corp. applies for 54 new top-level domains...]</ref>
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Both Donuts and Uniregistry withdrew their applicants after an April 2014 [[private auction]] that was administered by [[Applicant Auction]], in which TLDH (Minds and Machines) won the rights to the string.<ref>[http://domainincite.com/16566-millions-spent-on-new-gtlds-as-11-contention-sets-settled Millions spent on New gTLDs as 11 contention sets settled, DomainIncite] Retrieved 01 May 2014</ref>
    
===TLDH & $15mm Auction Funding===
 
===TLDH & $15mm Auction Funding===

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