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| keypeople = [[Kurt Pritz]], Executive Director
| keypeople = [[Kurt Pritz]], Executive Director
}}
}}
'''The Domain Name Association''' is a non-profit global business association that represents the interests of the [[domain name]] industry. Its members are groups, businesses, and individuals involved in the provision, support, and sale of domain names. This includes such organisations as domain name [[Registry|registries]], [[registrar]]s, resellers, and registry service providers.<ref>[http://thedna.org/about.html About] ''TheDNA.org''; Retrieved 09 July 2014</ref>
'''The Domain Name Association''' (The DNA) is a non-profit global business association that represents the interests of the [[domain name]] industry. Its members are groups, businesses, and individuals involved in the provision, support, and sale of domain names. This includes such organisations as domain name [[Registry|registries]], [[registrar]]s, resellers, and registry service providers.<ref>[http://thedna.org/about.html About] ''TheDNA.org''; Retrieved 09 July 2014</ref>
The Domain Name Association aims to play a key role in helping consumers, business, public-benefit organisations, and others understand the benefits and take advantage of the upcoming expansion of the Internet name space. It is the first-ever industry trade association to represent the interests of the domain name industry and will promote, advance, and support the common interests of the industry with regards to the provisioning, expanded adoption, and use of domain names.
The Domain Name Association aims to play a key role in helping consumers, business, public-benefit organisations, and others understand the benefits and take advantage of the upcoming expansion of the Internet name space. It is the first-ever industry trade association to represent the interests of the domain name industry and will promote, advance, and support the common interests of the industry with regards to the provisioning, expanded adoption, and use of domain names.
==Activities==
==Activities==
The DNA's first objective is to raise awareness about the [[New gTLD Program]] that was launched by [[ICANN]]. The organization has several efforts to inform the public about New gTLDs, including the website ''WhatDomain.org''.
==Members==
==Members==
Members of the DNA include:<ref>[http://thedna.org/members.html Members] ''TheDNA.org''; Retrieved 09 July 2014</ref>
<div style="column-count:2;-moz-column-count:2;-webkit-column-count:2">
*[[NamesCon]]
*[[Right of The Dot]]
*[[GoDaddy]]
*[[Google]]
*[[Afilias]]
*[[Donuts]]
*[[Rightside]]
*[[Nominet]]
*[[Neustar]]
*[[.Club Domains]]
*[[DomainsBot]]
*[[Amazon]]
*[[Fairwinds Partners]]
==Links==
==Links==
* [http://thedna.org TheDNA.org] - main website for The Domain Name Association.
* [http://thedna.org TheDNA.org] - main website for The Domain Name Association.