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updated company name
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{{TLD|
 
{{TLD|
|logo  =
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|logo  = FIT.png
|status = Proposed
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|status = Active
 
|manager  =
 
|manager  =
|country  = International
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|country  =  
 
|language =
 
|language =
 
|translation =  
 
|translation =  
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|registryprovider  =
 
|registryprovider  =
 
|registrations  =
 
|registrations  =
|date  =
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|date  = 29 April 2015
 
|type  =Generic
 
|type  =Generic
 
|category = [[:Category:Health New gTLDs|Health]]
 
|category = [[:Category:Health New gTLDs|Health]]
 
|community  =
 
|community  =
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|priority = <s>936 - [[Famous Four Media]] (Platinum Registry Limited)</s> <br>1336 - [[Minds + Machines]]
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| website        = [http://mmx.co mmx.co]
 
|keypeople  =
 
|keypeople  =
 
}}
 
}}
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'''.fit''' is a proposed [[TLD]] in [[ICANN]]'s [[New gTLD Program]].  
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'''.fit''' is an active [[TLD]] in [[ICANN]]'s [[New gTLD Program]].  [[Minds + Machines Group Limited|MMX]], also known as [[Minds + Machines]], manages the TLD and is its [[Registry]]. The proposed application succeeded and was delegated to the [[Root Zone]] on 06 January, 2015.<ref name="delegation">[http://newgtlds.icann.org/en/program-status/delegated-strings Delegated String, ICANN.org] Retrieved 28 Apr 2015</ref>. General Availability, (on a first come, first serve basis) for the TLD began on 29 April 2015. <ref name=":0">http://domainnamewire.com/2015/04/27/new-tlds-this-week-video-fit-and-sale/. Domainnamewire.com. Retrieved 28 Apr 2015</ref>
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==Intended Use==
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'''.fit''' is a generic top-level domain targeted to the fitness industry including gyms, fitness clothing brands, supplement manufacturers, personal trainers, equipment vendors, and other fitness-related companies and enthusiasts. 
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==Delegation Status==
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'''.fit''' was delegated to the [[Root Zone]] on 06 January, 2015.<ref name="delegation" />. General Availability for the TLD began on 29 April 2015. <ref name=":0" />
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==Notable Users==
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The '''.fit''' top-level domain name, is available to all who want to identify themselves as part of the fitness community, allowing them to quickly connect their brand to the global fitness community.
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'''.fit''' domain names are open to all, with no restrictions.
    
==Applicants==
 
==Applicants==
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[[Minds + Machines Group Limited|MMX]], also known as [[Minds and Machines, LLC|Minds + Machines]], successfully applied for and was awarded '''.fit''' on 7 November 2014.  This applicant submitted a [[PIC|Public Interest Commitment]], which can be downloaded [https://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/1520 here].
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# [[Top Level Domain Holdings Ltd.]], .fit is one of 68 applications that  has filed for on its own behalf. Its wholly-owned subsidiary [[Minds + Machines]] will provide back-end registry solutions.<ref>[http://www.tldh.org/2012/06/gtld-application-update-92-applications-submitted/ gTLD Application Update 92 applications submitted, TLDH.org]</ref>  
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==Previous Applicants==
# [[Famous Four Media]], the company has partnered with [[Neustar]] as its back-end registry service provider.<ref>[http://www.thedomains.com/2012/06/13/famous-four-media-applies-for-61-generic-tlds-poker-bet-bingo-casino-win/comment-page-1/  Famous Four Media Applies For 61 Generic TLD’s...]</ref><ref>
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[[Famous Four Media]] withdrew it application in June 2013, due to a partnership and revenue-sharing model between itself and [[Minds + Machines Group Limited|MMX]].<ref>[http://domainincite.com/13502-famous-four-wins-three-new-gtld-contention-sets Famous Four Media Wins Three New gTLD Contention Sets, DomainIncite.com]Published & Retrieved 25 June 2013</ref><ref>[http://domainincite.com/13528-tldh-and-famous-four-ink-new-gtld-revenue-sharing-deal TLDH and Famous Four Ink New gTLD Revenue Sharing Deal, DomainIncite.com]Published & Retrieved 26 June 2013</ref>
[http://news.dot-nxt.com/sites/news.dot-nxt.com/files/1-1229-33615_FIT.html Application number: 1-1229-33615 for Platinum Registry Limited]</ref>
      
==References==
 
==References==
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