Yes2dotAfrica Campaign: Difference between revisions
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Other Trust programs identified by DCA include Miss.africa, Generation.africa and driving the capacity of the African ccTLDs. | Other Trust programs identified by DCA include Miss.africa, Generation.africa and driving the capacity of the African ccTLDs. | ||
The Yes2dotafrica campaign is a multi-lingual advocacy campaign that was set up as part of the trust program of DotConnectAfrica's (DCA) established in 2007 and has gained global recognition and been given credence as a platform for advocacy of the benefits of DotAfrica gTLD and technology transfer to Africa. As a result, the campaign has received a huge amount of positive feedback and global media coverage since its inception<ref>[http://www.prlog.org/11041902-brains-behind-africa-reports-diplomat-eastafrica-profiling-bekeles-work.html "Brains behind .africa" reports Diplomat EastAfrica, profiling Bekele's work]</ref> | The Yes2dotafrica campaign is a multi-lingual advocacy campaign that was set up as part of the trust program of DotConnectAfrica's (DCA) established in 2007 and has gained global recognition and been given credence as a platform for advocacy of the benefits of DotAfrica gTLD and technology transfer to Africa. As a result, the campaign has received a huge amount of positive feedback and global media coverage since its inception <ref>[http://www.prlog.org/11041902-brains-behind-africa-reports-diplomat-eastafrica-profiling-bekeles-work.html "Brains behind .africa" reports Diplomat EastAfrica, profiling Bekele's work]</ref> | ||
DCA has been invited to share its knowledge and experiences at major Universities in the U.S<ref>[http://www.ggu.edu/events/display/retrieve_event.do?id=1080 Golden Gate University]</ref> | DCA has been invited to share its knowledge and experiences at major Universities in the U.S<ref>[http://www.ggu.edu/events/display/retrieve_event.do?id=1080 Golden Gate University]</ref> | ||
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==First Multilingual Social Media based Campaign== | ==First Multilingual Social Media based Campaign== | ||
The Yes2dotAfrica campaign is the first ever multilingual (English, French, Arabic) social media based outreach platform implemented at the time. It used Facebook and Twitter platforms and numerous other Social media platforms in these languages to create the awareness and advocacy for the .africa domain. The successful social media outreach in combination with road shows in major African countries allowed it to gain recognition over mainstream media.<ref>[http://archive.constantcontact.com/fs053/1102516344150/archive/1107603285696.html Join our "Yes2dotAfrica" campaign,]</ref> | The Yes2dotAfrica campaign is the first ever multilingual (English, French, Arabic) social media based outreach platform implemented at the time. It used Facebook and Twitter platforms and numerous other Social media platforms in these languages to create the awareness and advocacy for the .africa domain. The successful social media outreach in combination with road shows in major African countries allowed it to gain recognition over mainstream media.<ref>[http://archive.constantcontact.com/fs053/1102516344150/archive/1107603285696.html Join our "Yes2dotAfrica" campaign,]</ref> | ||
[[File:Multilingual_dotafrica.jpg|right|upright| | [[File:Multilingual_dotafrica.jpg|right|upright|Multilingual Yes2dotAfrica Campaign]] | ||
==Global Campaign Outreach, Advocacy and Sponsorships== | ==Global Campaign Outreach, Advocacy and Sponsorships== | ||
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==Early Recorded Championship of Yes2dotAfrica campaign== | ==Early Recorded Championship of Yes2dotAfrica campaign== | ||
DCA through the Yes2dotAfrica campaign has been an active supporter of the ICANN new gTLD process, and is a global stakeholder in actively promoting and campaigning for the introduction of the new gTLDs and Internationalized Domain Names (IDNs). The “generation.africa” thus is an established a theme, to empower the youth to adapt the powers of the internet and its use, thus enjoying a great following thus far. Some of the early recorded activities to champion the campaign include: | DCA through the Yes2dotAfrica campaign has been an active supporter of the ICANN new gTLD process, and is a global stakeholder in actively promoting and campaigning for the introduction of the new gTLDs and Internationalized Domain Names (IDNs). The “generation.africa” thus is an established a theme, to empower the youth to adapt the powers of the internet and its use, thus enjoying a great following thus far. Some of the early recorded activities to champion the campaign include: | ||
[[File:United Domains Dotafrica.jpg|left|upright| | [[File:United Domains Dotafrica.jpg|left|upright|United Domains DotAfrica New gTLD]] | ||
=== | |||
DotConnectAfrica | ===Progress towards a ".africa" at ICANN 38, in Brussels the Capital of Europe=== | ||
Brussels ICANN no. 38 held in June 2010 was a success for DotConnectAfrica as sponsor & presenting Africa's common position. In the forum was also expected that dotafrica will provide African languages with the same opportunities and allow the benefits of initiatives such as Yes2dotAfrica campaign to flourish.<ref>[http://www.prlog.org/10803421-progress-towards-africa-at-icann-38-in-brussels-the-capital-of-europe.html Progress towards a ".africa" at ICANN 38, in Brussels the Capital of Europe]</ref> | |||
===Launch of Yes2dotafrica campaign=== | |||
The Yes2dotAfrica campaign was first launched in East Africa during the 2010 AITEC East Africa ICT Summit held from 7-8 September 2010 in Nairobi, Kenya. The initiative is meant to give Africa a regional identity and global presence. Sophia Bekele, executive director, DotConnectAfrica made the announcement during the summit in her Keynote speech, in the presence of hundreds who attended and a panel of other advisory board and interests discussants.<ref>[http://www.aganoconsulting.com/main/wp-content/uploads/2008/06/Programme-East-African-ICT-Summit-NEW1.pdf "Lead speaker Sophia Bekele at the "Launch of the Dot Africa East African campaign"- AITEC EAst Africa Summit]</ref> <ref>[http://www.bizcommunity.com/Article/410/16/52038.html Dot Africa campaign to brand continent]</ref><ref>[http://www.rnw.nl/africa/article/a-dotafrica-generation-soon-be-born A DotAfrica generation soon to be born]</ref> <ref>[http://www.prlog.org/11041902-brains-behind-africa-reports-diplomat-eastafrica-profiling-bekeles-work.html "Brains behind .africa" reports Diplomat EastAfrica, profiling Bekele's work]</ref><ref>[http://www.dotconnectafrica.org/yes-campaign/join-campaign/ Yes Campaign]</ref> | |||
===Yes2dotAfrica successful at ICANN 40 in San Francisco, California=== | ===Yes2dotAfrica successful at ICANN 40 in San Francisco, California=== | ||
The Yes2dotAfrica campaign also participated in several ICANN meetings such as the March 2011, ICANN 40 San Francisco, California also home to DCA, where ".africa" was first initiated as an African Diaspora project. The vision of a 'New African generation' was born here.<ref>[http://www.prlog.org/11385309-yes2dotafrica-campaign-successful-at-icann-40-in-san-francisco-ca.html Yes2dotAfrica Campaign successful at ICANN 40 in San Francisco, CA]</ref> | The Yes2dotAfrica campaign also participated in several ICANN meetings such as the March 2011, ICANN 40 San Francisco, California also home to DCA, where ".africa" was first initiated as an African Diaspora project. The vision of a 'New African generation' was born here.<ref>[http://www.prlog.org/11385309-yes2dotafrica-campaign-successful-at-icann-40-in-san-francisco-ca.html Yes2dotAfrica Campaign successful at ICANN 40 in San Francisco, CA]</ref> | ||
=== | ===Yes2DotAfrica Campaign reported .Africa amongst top fifty (50) hottest domains=== | ||
DotConnectAfrica’s joint marketing efforts with United Domains resulted in an announcement on its pre-registrations ranking that included .Africa among the top fifty (50)hottest domains.<ref>[https://www.uniteddomains.com/new-top-level-domain/africa-domain-registration/?utm_source=3+DCA+TedBits+-+Prague%2C+post+gTLD+%22reveal%22+%2C+ICANN+New+Leadership%2C+what+&utm_campaign=DCA+TedBits+-+Prague%2C+post++gTLD+%22reveal%22+%2C+ICANN+New+Leadership%2C+what+is+next%3F+&utm_medium=archive .africa domain]</ref> | |||
===Yes2dotAfrica Campaign Triumphs at ICANN 42 Dakar=== | |||
DotConnectAfrica (DCA) was one of the principal participants and silver-level sponsor of the ICANN-42 international gathering, and was involved in various activities that took place throughout the week-long meeting in Dakar. DCA also mounted a well-attended exhibition on DotAfrica, and its Yes2DotAfrica campaign, which was visited by the Senegalese President and Head of State, H.E. Monsieur Abdoulaye Wade, and the Senegalese Minister for Telecommunications and Information/Communications Technologies, Monsieur Moustapha Guirassy. ICANN-42 was a great opportunity to focus positive attentions on DCA's Yes2DotAfrica Campaign, and we are pleased to present a summary of the main activities and important accomplishments for the benefit of our Pan-African constituency. <ref>[http://archive.constantcontact.com/fs053/1102516344150/archive/1108602153904.html Yes2dotAfrica Campaign Triumphs at ICANN 42 Dakar]</ref> | |||
[[File:Sophia_Bekele_with_President_Abdoulaye_Wade.jpg|right|upright|Sophia Bekele with President Abdoulaye Wade of [[Senegal]] at the "Yes2dotAfrica " Campaign Exhibition in [[Dakar]] [[Senegal]] Oct. 2011]] | |||
==DCA Major Milestones== | |||
To date, DCA’s body of work accomplished on DotAfrica (.africa) has set the ground breaking for potential of what a gTLD can contribute for Africa and has set the trend and innovation and informed the African and Global public. | |||
It was the first credible organization to make an EOI to operate & manage the DotAfrica registry from ICANN and also a Multi-stakeholder governance model Best Practice promoter which brought awareness of ‘DotAfrica’ to the African ICT constituency, leaders and policymakers thereby receiving, Early endorsements from the continental policy makers and other stakeholders. | |||
Some of the major accomplishments and major milestones include: | |||
*DCA Announces the Establishment of a World Class Registry System<ref>[http://archive.constantcontact.com/fs053/1102516344150/archive/1109794123904.html DCA Announces the Establishment of a World Class Registry System]</ref> | |||
*Official sponsors at : The ICANN 42 Dakar Senegal <ref>[http://archive.constantcontact.com/fs053/1102516344150/archive/1109794123904.html DCA Announces the Establishment of a World Class Registry System]</ref>, The ICANN38 Brussels -The 1st African TLD registry to sponsor International Conference <ref>[http://www.prlog.org/10803421-progress-towards-africa-at-icann-38-in-brussels-the-capital-of-europe.html The ICANN38 Brussels -The 1st African TLD registry to sponsor International Conference]</ref>; EAIGF Kampala, Uganda <ref>[http://www.eaigf-uganda.blogspot.com/ EAIGF Kampala, Uganda]</ref>, AITEC East Africa ICT Summit <ref>[http://www.aitecafrica.com/event/view/62 AITEC East Africa ICT Summit]</ref> | |||
*DCA issues expression of Interest for the .africa Registry <ref>[http://www.prlog.org/11238666-dotconnectafrica-seeks-expression-of-interest-eoi-for-africa-registry.html DCA issues expression of Interest for the .africa Registry]</ref> | |||
*DCA made the case to US Department of Commerce for the .africa gTLD. <ref>[http://www.prlog.org/11222383-dotconnectafrica-open-letter-to-us-department-of-commerce.html DCA made the case to US Department of Commerce for the .africa gTLD]</ref> | |||
*DCA endorsed by Internationalized Domain Resolution Union IDRU <ref>[http://www.prlog.org/11133461-dotconnectafrica-endorsed-by-internationalized-domain-resolution-union-idru.html DCA endorsed by Internationalized Domain Resolution Union IDRU]</ref> | |||
*Announcement of the initiation of the Pan-African Social Media Infrastructure <ref>[http://archive.constantcontact.com/fs053/1102516344150/archive/1107084740992.html Announcement of the initiation of the Pan-African Social Media Infrastructure]</ref> | |||
*Yes campaign launched in Kenya <ref>[http://www.prlog.org/10916169-dotconnectafrica-lauched-its-official-africa-campaign-at-the-aitec-ict-summit.html Yes campaign launched in at the AITEC East Africa ICT Summit]</ref> | |||
*DotConnectAfrica announced in Nairobi ICANN 37 in Endorsement of its initiative by AU and UNECA during the public forum Read the Transcript of ICANN forum <ref>[http://www.aitecafrica.com/event/view/62 AITEC East Africa ICT Summit]</ref> | |||
*The Making of .Africa in Nairobi: Announcement of endorsement at ICANN 37<ref>[http://dotafrica.blogspot.com/2010_03_01_archive.html The Making of .Africa in Nairobi: Announcement of endorsement at ICANN 3]</ref> | |||
*DCA endorsed by the African Union Commission(AUC) <ref>[http://www.prlog.org/10497979-african-union-endorses-the-domain-name-africa-to-dotconnectafrica-organization.html DCA endorsed by the African Union Commission(AUC]</ref> | |||
*DCA endorsed by the Economic Commission for Africa <ref>[http://www.prlog.org/10497979-african-union-endorses-the-domain-name-africa-to-dotconnectafrica-organization.html DCA endorsed by the Economic Commission for Africa]</ref> | |||
*Letter of Notification to ICANN for Applying for Delegation of DotAfrica (.africa) TLD <ref>[http://www.scribd.com/doc/99725682/Letter-of-Notification-for-ICANN-for-Applying-for-Delegation-of-Dotafrica-TLD-Chairman-ICANN Letter of Notification to ICANN for Applying for Delegation of DotAfrica]</ref> | |||
*DotAfrica was introduced and presented to ITU officials in Africa. <ref>[http://www.itu.int/ibs/ITU-D/200710kigali/index.html DotAfrica was introduced and presented to ITU officials in Africa.]</ref> | |||
== Key Communications Affecting Africa == | |||
DCA has provided key communications and letters to various organisations responsible for the Global Internet Governance including ICANN, NTIA, IANA,and US Government concerning the several issues that affect the African Continent and its internet constituency interests, plus the .africa gTLD. | |||
'''Select Communication include:''' | |||
*4 June 2012- Open Letter to US Congress to Express Support in Defense of the Status Quo on Global Internet Governance Model and Reaffirmation of the Multistakeholder Process <ref>[http://archive.constantcontact.com/fs053/1102516344150/archive/1109793953303.htm Open Letter to US Congress to Express Support in Defense of the Status Quo on Global Internet Governance Model and Reaffirmation of the Multistakeholder Process]</ref> | |||
* 31 October 2011- DotConnectAfrica Executive Briefing Note following the ICANN-42 International Meeting in Dakar, Senegal<ref>[http://library.constantcontact.com/download/get/file/1102516344150-222/DotConnectAfrica+Executive+Briefing+Note+following+ICANN+42+Dakar+Senegal.pdf DotConnectAfrica Executive Briefing Note following the ICANN-42 International Meeting in Dakar, Senegal]</ref> | |||
* 27 October 2011-DotConnectAfrica Statement to ICANN Public Forum in Dakar on issues of Reserved Names for gTLDs and the Multi-Stakeholder process <ref>[http://archive.constantcontact.com/fs053/1102516344150/archive/1108422124191.html DCA Statement to ICANN Public Forum in Dakar]</ref> | |||
* 9 February 2011- New gTLD Program Milestone Report and Addenda, Joint SO-AC Working Group <ref>[http://archive.icann.org/en/topics/new-gtlds/summary-analysis-applicant-support-report-21feb11-en.pdf New gTLD Program Milestone Report and Addenda, Joint SO-AC Working Group]</ref> | |||
* 2.September 2011- Applicant Support forNew gTLD <ref>[http://archive.icann.org/en/topics/new-gtlds/summary-analysis-applicant-support-report-21feb11-en.pdf Applicant Support-New gTLD]</ref> | |||
*25 December 2011- Providing Support to applicants requiring assistance in applying for and operating new gTLD,<ref>[http://archive.icann.org/en/topics/new-gtlds/summary-analysis-applicant-support-report-21feb11-en.pdf Providing Support to applicants requiring assistance in applying for and operating new gTLD]</ref> | |||
* 31 March 2011- Request for Comments on IANA Function <ref>[http://ssl.ntia.doc.gov/comments/110207099-1099-01/comment.cfm?e=A8DFC0B3-821D-4482-A434-C8978E16DB13 Providing Support to applicants requiring assistance in applying for and operating new gTLD]</ref> | |||
*18 January 2011-Open Letter to US Department of Commerce National Telecommunication Information Administration (NTIA) making a preliminary case for the .africa gTLD <ref>[http://www.prlog.org/11150099-dotconnectafrica-statement-to-icann-public-forum-cartegena-colombia.html Open Letter to US Department of Commerce National Telecommunication Information Administration (NTIA) making a preliminary case for the .africa gTLD]</ref> | |||
* 21 December 2010- DCA statement to ICANN public forum, Cartegena, Colombia. <ref>[http://www.prlog.org/11150099-dotconnectafrica-statement-to-icann-public-forum-cartegena-colombia.html DCA statement to ICANN public forum, Colombia]</ref> <ref>[http://forum.icann.org/lists/5gtld-guide/pdfTRCUw9sPcz.pdf DCA statement to ICANN public forum, Colombia]</ref> | |||
* 25 June 2008 - The .Africa project announced at public forum in Paris, France <ref>[https://par.icann.org/files/paris/Paris-ICANNPublicForum-25JUN08.txt The .Africa project announced at public forum in Paris, France]</ref> | |||
*11 February 2008 - Support for the mid-term review of the Joint Project Agreement (JPA) agreement to the Office of Internal Affairs, of the National Telecommunications and Information Administration, in Washington DC <ref>[https://par.icann.org/files/paris/Paris-ICANNPublicForum-25JUN08.txt DCA Global Re: Midterm Review of Joint Project Agreement (JPA) between United States Department of Commerce (DoC) and ICANN]</ref><ref>[http://archive.icann.org/en/jpa/chairman-address.html Address by ICANN Chairman to Public Meeting on the Midterm Review of the JPA]</ref> | |||
==Trust Programs== | ==Trust Programs== | ||
Aside from the "Yes2dotAfrica campaign" Trust program, which has been widely successful, DCA has already undertaken initiatives under its Trust program | Aside from the "Yes2dotAfrica campaign" Trust program, which has been widely successful, DCA has already undertaken initiatives under its Trust program where it seeks to reinvest surplus of the registry business in socio-technological development projects significant to the Pan-Africa and African constituency. This is intended to build a successful program that can benefit Africa’s youths and women in ICT. | ||
The trust programs include the following: | |||
===Miss.africa:=== | ===Miss.africa:=== | ||
The miss.africa programme is a gender-focused initiative targeted mainly at female youth audiences in Africa to increase their personal involvement in early technology use and adoption with a view to improving their digital self-awareness and empowerment, and overall self-esteem. It was inspired mainly by the DNS Women’s group of ICANN. The "Miss.Africa" program is envisioned as one of the central pillars of DCA’s corporate social responsibility program and was first launched and publicized during the ICANN gala event in Singapore <ref>[http://archive.constantcontact.com/fs053/1102516344150/archive/1108602153904.htm/ Mission]</ref><ref>[http://www.prlog.org/11563212-dotafrica-africa-made-history-with-icann-in-singapore ICANN gala event in Singapore]</ref>and continued in Dakar. It is aimed at attracting more young girls and women to the Internet platform to enable them form a sizable demographic of Internet users in Africa, thereby involving them in complementary gender development initiatives that improve the lives of young girls and women<ref>[http://www.prlog.org/11083155-africa-music-dance-performance-by-dca.html ".africa" music & dance performance]</ref> | The miss.africa programme is a gender-focused initiative targeted mainly at female youth audiences in Africa to increase their personal involvement in early technology use and adoption with a view to improving their digital self-awareness and empowerment, and overall self-esteem. It was inspired mainly by the DNS Women’s group of ICANN. The "Miss.Africa" program is envisioned as one of the central pillars of DCA’s corporate social responsibility program and was first launched and publicized during the ICANN gala event in Singapore <ref>[http://archive.constantcontact.com/fs053/1102516344150/archive/1108602153904.htm/ Mission]</ref> <ref>[http://www.prlog.org/11563212-dotafrica-africa-made-history-with-icann-in-singapore ICANN gala event in Singapore]</ref>and continued in Dakar. It is aimed at attracting more young girls and women to the Internet platform to enable them form a sizable demographic of Internet users in Africa, thereby involving them in complementary gender development initiatives that improve the lives of young girls and women<ref>[http://www.prlog.org/11083155-africa-music-dance-performance-by-dca.html ".africa" music & dance performance]</ref> | ||
===Generation.africa:=== | ===Generation.africa:=== | ||
Generation.africa is a youth focused program launched by DCA to empower a new generation of Internet users in Africa using its generation.africa theme. It is intended to target different youth audiences and encourage them to be involved in discussions that define and increase their common stake-holding in the development and evolution of the Internet and how this affects them. e.g<ref>[http://www.dotconnectafrica.org/yes-campaign/generation-africa generation.africa]</ref><ref>[http://www.prlog.org/11681274-generationafrica-on-their-high-at-the-6th-igf-held-in-nairobi-kenya.html Generation.africa On their High at IGF Kenya]</ref><ref>[http://archive.constantcontact.com/fs053/1102516344150/archive/1105302100111.html Generation.africa hailed "Yes2dotAfrica" at DCA's Headquarters in Mauritius]</ref> | Generation.africa is a youth focused program launched by DCA to empower a new generation of Internet users in Africa using its generation.africa theme. It is intended to target different youth audiences and encourage them to be involved in discussions that define and increase their common stake-holding in the development and evolution of the Internet and how this affects them. e.g<ref>[http://www.dotconnectafrica.org/yes-campaign/generation-africa generation.africa]</ref><ref>[http://www.prlog.org/11681274-generationafrica-on-their-high-at-the-6th-igf-held-in-nairobi-kenya.html Generation.africa On their High at IGF Kenya]</ref><ref>[http://archive.constantcontact.com/fs053/1102516344150/archive/1105302100111.html Generation.africa hailed "Yes2dotAfrica" at DCA's Headquarters in Mauritius]</ref> | ||
<ref>[http://www.prlog.org/11036620-generationafrica-spoke-at-tandaa-symposium.html Generation.africa spoke at Tandaa Symposium]</ref> | <ref>[http://www.prlog.org/11036620-generationafrica-spoke-at-tandaa-symposium.html Generation.africa spoke at Tandaa Symposium]</ref> | ||
[[File:Yes2dotafrica_campaign_dakar.jpg|right|upright| | [[File:Yes2dotafrica_campaign_dakar.jpg|right|upright|Yes2dotAfrica Campaign Dakar]] | ||
===African ccTLD’s:=== | ===African ccTLD’s:=== | ||
DCA has noted that African ccTLDs are at a great disadvantage and have stagnated for a very long period of time. DCA’s DotAfrica initiative has strongly advocated for African ccTLDs and proposed to work with them based on a beneficial cross-marketing scheme that would help grow the base of user registrations and also improve the technologies and businesses of the African ccTLDs eg.<ref>[http://www.prlog.org/10835407-domain-africa-at-kampala-an-invasion-of-armies-cannot-stop-an-idea-whose-time-has-come.html Domain .africa at Kampala - "An invasion of armies cannot stop an idea whose time has come"]</ref> | DCA has noted that African ccTLDs are at a great disadvantage and have stagnated for a very long period of time. DCA’s DotAfrica initiative has strongly advocated for African ccTLDs and proposed to work with them based on a beneficial cross-marketing scheme that would help grow the base of user registrations and also improve the technologies and businesses of the African ccTLDs eg.<ref>[http://www.prlog.org/10835407-domain-africa-at-kampala-an-invasion-of-armies-cannot-stop-an-idea-whose-time-has-come.html Domain .africa at Kampala - "An invasion of armies cannot stop an idea whose time has come"]</ref> | ||
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The organization has received extensive coverage, credits and recognition from local and global media including foreign language news media, ranging from over 80 diverse online and print global media coverage with readership over a billion combined and over 21 foreign media coverage nearing over 50 million readers, as well as on DotConnectAfrica championing the .africa initiative. | The organization has received extensive coverage, credits and recognition from local and global media including foreign language news media, ranging from over 80 diverse online and print global media coverage with readership over a billion combined and over 21 foreign media coverage nearing over 50 million readers, as well as on DotConnectAfrica championing the .africa initiative. | ||
Throughout its campaign and has been featured on Yes2dotafrica has received a very high number of global media coverage throughout its campaign | Throughout its campaign, and has been featured on Yes2dotafrica has received a very high number of global media coverage throughout its campaign. Most of the coverage in foreign and English languages are maintained on its website. | ||
<ref>[http://dotconnectafrica.org/media/dca-global-media-coverage/ Global Media Coverage]</ref> | |||
===Selected media coverage=== | ===Selected media coverage=== |