'''.app''' is a proposed [[TLD]] in [[ICANN]]'s [[New gTLD Program]].
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'''.app''' is a proposed [[TLD]] in [[ICANN]]'s [[New gTLD Program]]. In an ICANN "Auction of last resort" that took place in February 2015, [[Google]] won the rights to the string over 12 other applicants by paying the winning bid of $25,001,000.<ref>[http://domainincite.com/18066-google-buys-app-for-over-25-million Google