Yokohama City selected [[GMO Registry]] to serve as the registry operator of the .yokohama string after evaluating the company's business plan to develop the TLD in accordance with relevant laws, registration and operational policy, service, content, and vision. GMO Registry was responsible for preparing and submitting the application for TLD with ICANN as well as run the eventual registry and develop a marketing strategy to establish the .yokohama brand locally and internationally. <ref>[http://domainincite.com/gmo-to-apply-for-yokohama/ GMO to apply for .yokohama]</ref> <ref>[http://www.prweb.com/releases/2012/3/prweb9273937.htm GMO Registry Receives Letter of Support from City of Yokohama to Operate New Generic Top Level Domain, .yokohama]</ref> | Yokohama City selected [[GMO Registry]] to serve as the registry operator of the .yokohama string after evaluating the company's business plan to develop the TLD in accordance with relevant laws, registration and operational policy, service, content, and vision. GMO Registry was responsible for preparing and submitting the application for TLD with ICANN as well as run the eventual registry and develop a marketing strategy to establish the .yokohama brand locally and internationally. <ref>[http://domainincite.com/gmo-to-apply-for-yokohama/ GMO to apply for .yokohama]</ref> <ref>[http://www.prweb.com/releases/2012/3/prweb9273937.htm GMO Registry Receives Letter of Support from City of Yokohama to Operate New Generic Top Level Domain, .yokohama]</ref> |