Jennifer has put an emphasis on rebranding [[.ca]] towards the general public, and she initiated the [[Registry|registry's]] use of consumer advertising and social media.<ref>[[ICANN 40]] Interview</ref> This trend can be evidenced in public video contests<ref>[http://www.cira.ca/nr-new-contest-winners Cira.ca]</ref>, and civic based awards.<ref>[http://smr.newswire.ca/en/cira/cira-launches-the-ca-impact-awards Newswire.ca]</ref> CIRA also recently completed its first Canadian Internet Governance Forum, wherein they collected citizen's views on Internet governance; Jennifer was highly involved with this project.<ref>[[ICANN 40]] Interview</ref> | Jennifer has put an emphasis on rebranding [[.ca]] towards the general public, and she initiated the [[Registry|registry's]] use of consumer advertising and social media.<ref>[[ICANN 40]] Interview</ref> This trend can be evidenced in public video contests<ref>[http://www.cira.ca/nr-new-contest-winners Cira.ca]</ref>, and civic based awards.<ref>[http://smr.newswire.ca/en/cira/cira-launches-the-ca-impact-awards Newswire.ca]</ref> CIRA also recently completed its first Canadian Internet Governance Forum, wherein they collected citizen's views on Internet governance; Jennifer was highly involved with this project.<ref>[[ICANN 40]] Interview</ref> |