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{{DISPLAYTITLE:planet.ECO LLC}}
{{DISPLAYTITLE:planet .ECO LLC}}
{{CompanyInfo|
{{CompanyInfo|
| logo            = PlanetdotECOlogo.jpg‎
| logo            = Dotecologo.png
| type            =  Limited Liability Corporation
| type            =  Limited Liability Corporation
| industry        = Web Hosting, Digital Content and Consulting
| industry        = Domain Services, Web Hosting, Digital Content and Consulting
| founded        = 2011
| founded        = 2011
| founders        = [[Jean William]]<br />[[Moses Boone]]
| founders        = [[Jean William]]<br />[[Moses Boone]]
Line 19: Line 19:
| linkedin        = [http://www.linkedin.com/company/planet-ECO-llc planet dot ECO]
| linkedin        = [http://www.linkedin.com/company/planet-ECO-llc planet dot ECO]
| twitter        = planetdotECO
| twitter        = planetdotECO
| keypeople      = [https://en.wikipedia.org/wiki/Emmit_McHenry Emmit McHenry] (Special Advisor)<br /> [[Jean William]] (Cofounder)<br /> [[Moses Boone]] (Cofounder)<br /> [[Jack Gault]] (Advisor)<br />  [[Matthew Maounis]] (Advisor)<br /> [[Steve Silver]] (Advisor)
| keypeople      = [https://en.wikipedia.org/wiki/Emmit_McHenry Emmit McHenry] (Special Advisor)<br /> [[Jean William]] (Cofounder)<br /> [[Moses Boone]] (Cofounder)<br /> [[Jack Gault]] (Advisor)<br />  [[Matthew Maounis]] (Advisor)<br /> [[Steve Silver]] (Advisor)
 
 
}}
}}
planet.ECO LLC's humanitarian mission is to connect people, communities and organizations who work collaboratively to advance the sustainability of the planet. The company plans to be the planet’s most valued .ECO resource, providing transparency, certification and global connectivity to share information. With its .ECOnide program, planet.ECO LLC will contribute 5% of pre-tax operating costs to causes that promote the sustainability of local communities and our planet.


==New gTLDs==
'''planet .ECO LLC''' was an unsuccessful applicant for the [[.eco]] gTLD. The mission of the company is to "connect people, communities and organizations, who work collaboratively across all digital mediums, to advance the sustainability of the planet." <ref>[http://www.planetdoteco.com/about/ Planet.ECO LLC Mission. Retrieved 30 Mar 2016.]</ref>
planet.ECO LLC is one of the four applicants for the [[.ECO]] string as part of the [[New gTLD Program]]. The small disadvantaged business paid the required $185,000 application fee to ICANN, and has successfully completed an extended and detailed evaluation, requiring over $10 million in guaranteed committed funds, by ICANN.<ref>[http://www.prweb.com/releases/2014/03/prweb11653286.htm]</ref>


planet.ECO LLC is the exclusive US Trademark holder of ECO(R) <ref>[http://planetdoteco.com]</ref>. The company received and refused offers to license .ECO from both .ECO gTLD applicants, Big Room Inc. and Dot Eco LLC. planet.ECO LLC filed Cease and Desist orders to stop the use and infringement of their .ECO Trademark. Both companies ignored orders and pursued marketing and campaigning for .ECO and used the .ECO trademark hundreds of times in the submission of their gTLD applications. Both companies also filed complaints for the cancellation of the .ECO trademark with the US Trademark Trial and Appeal Board.  planet.ECO LLC then filed an infringement case against [[Big Room Inc.]] and Dot Eco LLC on March 2, 2012.  Then later Big Room Inc. and Dot Eco LLC filed additional complaints for the cancellation of the .ECO trademark with the US Trademark Trial and Appeal Board before withdrawing all filings with the exception of one, dismissed with prejudice by the Trademark Trial and Appeal Board.
==New gTLD Application & Dispute==
The [[.eco]] gTLD had a contentious application process. Four applicants submitted applications. Of the four, only Big Room LLC obtained community priority status.<ref>[https://www.icann.org/en/system/files/files/determination-little-birch-minds-machines-18nov14-en.pdf ICANN Board Governance Committee Determination, Reconsideration Request 14-46], November 18, 2014</ref> As a result, the contention set was resolved and only Big Room's application was allowed to proceed. The domain was delegated to Big Room in 2016.<ref>[https://www.iana.org/reports/c.2.9.2.d/20160825-eco IANA.org - Delegation Report for .eco], August 25, 2016</ref>


On August 10, 2015, in spite of numerous litigation filings for cancellation of the .ECO trademark, the United States Patent and Trademark office determined the .ECO trademark registration has met all registration requirements to be acknowledged as an Incontestable trademark - Section 15 of the Trademark Act, 15 U.S.C. §1065.
planet.ECO LLC continues to assert that it is the rightful owner of the .eco domain. This claim is based in part on its trademark registrations and in part on innuendo that the delegation to Big Room either didn't happen or was invalid.<ref>See, for example, Jean William's comments to [http://domainincite.com/15975-final-eco-applicant-completes-evalution#comment-562397 this Domain Incite article] reporting on planet.ECO's successful navigation of applicant review</ref> A recent press release states in part that "[s]ince 2009, planet .ECO has been the exclusive registrant of .ECO and continues to provide .ECO domain, database management and advertising agency services."<ref>[https://www.send2press.com/wire/eco-brand-unites-those-committed-to-fighting-climate-change/ SendPress.com - ECO brand unites those committed to fighting climate change], October 6, 2020</ref> Similarly, a recent edit to this article read in part:


==.ECO History==
The following activities and events are of public record in the United States Patent and Trademark Office (“Office”) and  represent 12 years of litigation brought by companies Big Room Inc., Top Level Domain Holdings Inc. (TLDH) and Doteco, LLC, all founded and operated by former ICANN Chair, Board Members and Key Executives vying to obtain control over the wordmark “.eco” — an incontestable ''domain name related trademark,'' exclusively held by planet .ECO® LLC (“.ECO®”). [Emphasis added, list of trademark actions and appeals omitted]


==.ECO Brand==
The conflation of trademark rights with "ownership" of the .eco TLD is a common theme in the company's web content, marketing, and [[User talk:Jean william|efforts to alter information on this wiki]].
 
==.ECO Registered Trademarks==
Planet .ECO owns four registered trademarks: USPTO registration numbers 3716170, 5851826, 5813887 and 6220615. Three of these registrations are for ".eco" as a standard character or "word" mark, and one is a registration for a design mark
 
{| class="wikitable"
|-
! Registration No.
! Class<br />
! Goods & Services
! Image
|-
| 3716170
| 42
| Design, creation, hosting and maintenance of internet sites for third parties; Hosting of digital content on the Internet; Providing specific information as requested by customers via the Internet
| word mark<br />
|-
| 5851826
| 35
| Advertisement for others on the Internet; advertising and marketing services, namely, promoting the goods and services of others; compilation of advertisements for use as web pages on the Internet; providing and rental of advertising space on the Internet
| word mark
|-
| 6220615
| 35
| Advertising agency services; Database management
| word mark
|-
| 5813887
| 35
| Computerized database management
| [[File:Planet .eco design mark.jpg|100px]]
|}
 
The design mark does not appear to be in use on planet .ECO's website nor in its marketing materials. The image portrayed in the company information appears to be the current logo for the company.<ref>[https://www.planetdoteco.com/ planet .eco Website]</ref> planet .ECO also utilizes the stacked-letter .eco design throughout its website. This is strikingly similar to Big Room's logo:
 
<gallery>
File:Go eco.PNG|Big Room's logo on https://go.eco
File:Planet eco llc.png|planet .ECO's logo on https://planetdoteco.com/
</gallery>
 
Neither company has a registered trademark for this design.


==Environmental Issues Awareness==
==Environmental Issues Awareness==
planet.ECO LLC was present at the GBK Gifting Lounge at the Emmy Awards in September 2013. From the company's press release: "Starting with the 2013 Emmy Gifting Lounge, nearly 100 celebrities signed on to show how much they CARE about the planet with planet.ECO®. We are gathering 1,000,000 signatures on our Wall of Care showcasing people around the globe who CARE about our planet." states Jean William, planet.ECO’s CEO. "planet.ECO is showcasing those that CARE while making eco friendly and sexy. We have created a communication platform where people, companies, and organizations can show they CARE, encourage others to CARE, learn how to CARE, and how they can take action to help the environment and combat climate crisis."<ref>[http://www.prweb.com/releases/2013/10/prweb11177044.htm Press Release] Retrieved Oct 3, 2013</ref>
In 2013, planet .ECO LLC launched a campaign to gather 1,000,000 signatures on its "Wall of Care" showcasing people around the globe who CARE about planet earth. It created a communication platform where people, companies, and organizations can show they CARE, encourage others to CARE, learn how to CARE, and how they can take action to help the environment and combat climate crisis.<ref>[http://www.prweb.com/releases/2013/10/prweb11177044.htm Press Release] Retrieved Oct 3, 2013</ref>


==References==
==References==
{{reflist}}
{{reflist}}


[[Category: Companies]]
[[Category:NTLD Applicants]]


__NOTOC__
__NOTOC__

Latest revision as of 05:15, 6 April 2024


Type: Limited Liability Corporation
Industry: Domain Services, Web Hosting, Digital Content and Consulting
Founded: 2011
Founder(s): Jean William
Moses Boone
Headquarters: Stamford, Connecticut
Country: USA
Businesses: http://www.dot-ECO.com
Website: planetdotECO.com
Facebook: planet dot ECO
LinkedIn: planet dot ECO
Twitter: @planetdotECO
Key People
Emmit McHenry (Special Advisor)
Jean William (Cofounder)
Moses Boone (Cofounder)
Jack Gault (Advisor)
Matthew Maounis (Advisor)
Steve Silver (Advisor)

planet .ECO LLC was an unsuccessful applicant for the .eco gTLD. The mission of the company is to "connect people, communities and organizations, who work collaboratively across all digital mediums, to advance the sustainability of the planet." [1]

New gTLD Application & Dispute[edit | edit source]

The .eco gTLD had a contentious application process. Four applicants submitted applications. Of the four, only Big Room LLC obtained community priority status.[2] As a result, the contention set was resolved and only Big Room's application was allowed to proceed. The domain was delegated to Big Room in 2016.[3]

planet.ECO LLC continues to assert that it is the rightful owner of the .eco domain. This claim is based in part on its trademark registrations and in part on innuendo that the delegation to Big Room either didn't happen or was invalid.[4] A recent press release states in part that "[s]ince 2009, planet .ECO has been the exclusive registrant of .ECO and continues to provide .ECO domain, database management and advertising agency services."[5] Similarly, a recent edit to this article read in part:

The following activities and events are of public record in the United States Patent and Trademark Office (“Office”) and  represent 12 years of litigation brought by companies Big Room Inc., Top Level Domain Holdings Inc. (TLDH) and Doteco, LLC, all founded and operated by former ICANN Chair, Board Members and Key Executives vying to obtain control over the wordmark “.eco” — an incontestable domain name related trademark, exclusively held by planet .ECO® LLC (“.ECO®”). [Emphasis added, list of trademark actions and appeals omitted]

The conflation of trademark rights with "ownership" of the .eco TLD is a common theme in the company's web content, marketing, and efforts to alter information on this wiki.

.ECO Registered Trademarks[edit | edit source]

Planet .ECO owns four registered trademarks: USPTO registration numbers 3716170, 5851826, 5813887 and 6220615. Three of these registrations are for ".eco" as a standard character or "word" mark, and one is a registration for a design mark

Registration No. Class
Goods & Services Image
3716170 42 Design, creation, hosting and maintenance of internet sites for third parties; Hosting of digital content on the Internet; Providing specific information as requested by customers via the Internet word mark
5851826 35 Advertisement for others on the Internet; advertising and marketing services, namely, promoting the goods and services of others; compilation of advertisements for use as web pages on the Internet; providing and rental of advertising space on the Internet word mark
6220615 35 Advertising agency services; Database management word mark
5813887 35 Computerized database management

The design mark does not appear to be in use on planet .ECO's website nor in its marketing materials. The image portrayed in the company information appears to be the current logo for the company.[6] planet .ECO also utilizes the stacked-letter .eco design throughout its website. This is strikingly similar to Big Room's logo:

Neither company has a registered trademark for this design.

Environmental Issues Awareness[edit | edit source]

In 2013, planet .ECO LLC launched a campaign to gather 1,000,000 signatures on its "Wall of Care" showcasing people around the globe who CARE about planet earth. It created a communication platform where people, companies, and organizations can show they CARE, encourage others to CARE, learn how to CARE, and how they can take action to help the environment and combat climate crisis.[7]

References[edit | edit source]