ENom

Industry:	Internet, online domain name registration
Founded:	Bellevue, WA, 1997
Ownership:	Tucows
Headquarters:	5808 Lake Washington Blvd, Ste. 300 Kirkland, WA 98033
Country:	USA
Website:	eNom.com
Blog:	eNom blog
LinkedIn:	LinkedIn/enom
Twitter:	@eNom

eNom is an ICANN accredited registrar, providing domain name registration, hosting and other online services. In January 2017, Tucows acquired from eNom from Rightside for $83.5 million, adding approximately 14.5 domains under management and 28,000 active resellers to it's portfolio.

eNom's resellers are mostly web hosting and web development companies that use eNom's application programming interface (API) to buy and sell domain names on their own web sites, or eNom's hosted reseller solution—a customer retail website branded as the reseller's but hosted by eNom.

Company History

Paul Stahura founded the company in 1997 and it initially was run out of his garage using a single computer with an ISDN line.

Acquisition by Demand Media

In May 2006, eNom was acquired by Demand Media, and in 2007 eNom acquired BulkRegister, making it the second largest domain registrar in the world. with over 8 million registered domain names in 70 different domain extensions.

In October, 2007, eNom retired its drop catcher website, ClubDrop.com, to partner with Network Solutions to create the aftermarket auction venue NameJet.com. NameJet became the auction provider for the expired domain inventory of Network Solutions, Register.com and eNom. NameJet auctions active names, dropped names, and names that are post-expiration. Much of the Network Solutions inventory is classified as "Pre-Release" names. Features include: public auctions, private auctions, ascending-price and reverse auctions, proxy bidding, reserve price auctions and buy-it-now auctions.

Acquisition by Tucows

In January 2017, eNom was acquired by Tucows for US$83.5 million, adding 14.5 million domain names under management and 28,000 resellers to increase Tucows total network to 29 million domains under management and 40,000 resellers, which made it the second largest domain name registrar, behind GoDaddy.

eNom's Reseller Model

eNom sets up resellers two ways, through its Instant Reseller storefront tool, a customizable domain name selling kit, or through an API used by software developers.

eNom resellers add revenue streams to their existing businesses by offering domain names and eNom's Value Added Services (VAS). eNom's VAS products and services include web site hosting, web site creation kits, SSL Certificates, ID protection services, email services, website monitoring and traffic-counting tools.

In August, 2012, eNom launched a new service targeting prospective registrants for domains on new gTLDs and resellers who plan to offer new gTLDs. The service provides the ability for end users to register expressions of interest in specific domains through a Watchlist. Using this tool, resellers can understand the demand for new gTLDs by their customer base and build appropriate marketing plans for the new extensions. When each new gTLD is ultimately delegated, the tool adapts to let end users participate in the Sunrise, Landrush and General Availability phases. Resellers can implement this tool through a javascript widget or an API. To date, eNom and its resellers have collected more than three million expressions of interest from end users.

Affiliations

• ICANN Registrar Constituency
• NTAG
• Center for Safe Internet Pharmacies (CSIP)
• Domain Name Association (DNA)

External Links

• eNom Corporate Website