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'''Domain Parking''' is basically the registration of a domain name without using necessarily in the present stage. It is "reserved" for future developments and not used for certain services such as e-mail.<ref>[http://www.nominet.org.uk/digitalAssets/28812_Domaining_dropcatching_and_the_secondary_market_Sept_07.pdf]</ref>  
{{CompanyInfo|
| logo            = DomainParkingLogo.png
| type            = Profit Corporation
| industry        =
| founded        = 2003
| founder(s)      =
| purchase        =
| ownership      =[[Traffic Media]]
| headquarters    =
| country        = USA
| products        =
| employees      =
| revenue        =
| businesses      =
| website        = [http://www.domainparking.com/ DomainParking.com]
| keypeople      =
| twitter        =
}}
'''DomainParking.com''' was established in 2003 by a group of [[domainer]]s and has since become a branch of [[Traffic Media]]. The company offers services for services related to parking, appraisal, portfolio management  and site building.<ref>[http://www.domainparking.com/AboutUs.aspx About Domain Parking]</ref>


==About the concept==
==The Concept of Domain Parking==
This concept most often implies taking a domain, placing it on a host server and create a website with ads instead of posting a picture "under construction".
[[Domain Parking]] is the registration of a domain name without the intent to create and develop a unique site but rather "reserve" it for future development by the registrant or another party. A parked page can potentially generate high levels of traffic, and thus may just be a page full of advertisements.<ref>[http://www.nominet.org.uk/digitalAssets/28812_Domaining_dropcatching_and_the_secondary_market_Sept_07.pdf Domaining Dropcatching and the Secondary Market, Nominet.co.uk]</ref>  
Because most domainers do not have the necessary knowledge for doing this on their own, finding a parking company is the most common solution.
The company will create the landing page of the website filled with ads and in exchange obtain a percentage of the advertising revenue. <ref>[http://www.thewebreviewer.com/domain-parking-reviews.htm]</ref>
One of the most important benefits of using this method is represented by the fact that the domainer does not have to bother anymore with using complicated content management systems or with building the website.
On the other hand this is the perfect solution for those who did not develop the idea for the domain and wish to "put it on hold" until the right moment appears. <ref>[http://www.thelazydomainer.com/]</ref>


==Parking companies==
Many domainers do not do this on their own, but instead contract out their domain or domain portfolio to be parked via a parking company.
There is a high number of companies offering domain parking services.  
The company will create the landing page of the website filled with ads and in exchange obtain a percentage of the advertising revenue. <ref>[http://www.thewebreviewer.com/domain-parking-reviews.htm Domain Parking Reviews, TheWebReviewer.com]</ref> The [[domainer]] may be holding onto the parked domain to sell later, or also could be satisfied with retaining the parked page in exchange for consistent advertising revenue.<ref>[http://www.thelazydomainer.com/ TheLazyDomainer.com]</ref>
The key is to do a thorough research before hand in order to make the best decision. Some offer certain services for free or important discounts, while others are more exquisite. The key is to know what to look for and when.


==References==
==References==
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__NOTOC__
__NOTOC__
[[Category:Parking]]

Latest revision as of 15:27, 15 March 2021

Type: Profit Corporation
Founded: 2003
Ownership: Traffic Media
Country: USA
Website: DomainParking.com

DomainParking.com was established in 2003 by a group of domainers and has since become a branch of Traffic Media. The company offers services for services related to parking, appraisal, portfolio management and site building.[1]

The Concept of Domain Parking

Domain Parking is the registration of a domain name without the intent to create and develop a unique site but rather "reserve" it for future development by the registrant or another party. A parked page can potentially generate high levels of traffic, and thus may just be a page full of advertisements.[2]

Many domainers do not do this on their own, but instead contract out their domain or domain portfolio to be parked via a parking company. The company will create the landing page of the website filled with ads and in exchange obtain a percentage of the advertising revenue. [3] The domainer may be holding onto the parked domain to sell later, or also could be satisfied with retaining the parked page in exchange for consistent advertising revenue.[4]

References