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{{TLD|
{{TLD|
|logo  =
|logo  =
|status = Proposed
|status = Delegated
|manager  =  
|manager  =  
|country  =
|country  =
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|registryprovider  =  
|registryprovider  =  
|registrations  =
|registrations  =
|date  =
|date  = 02 July 2014
|type  = [[gTLD|Generic]]
|type  = [[gTLD|Generic]]
|category= [[:Category:Technology New gTLDs|Technology]]
|category= [[:Category:Technology New gTLDs|Technology]]
|community  =  
|community  =  
|priority = 1390 - [[Donuts]] (Half Trail, LLC)
|priority =  
|keypeople  =  
|keypeople  =  
}}
}}


'''.direct''' is a proposed top level domain name ([[TLD]]) to [[ICANN]]'s [[New gTLD Program|new gTLD expansion program]].
'''.direct''' is a delegated top level domain name ([[TLD]]) in [[ICANN]]'s [[New gTLD Program|new gTLD expansion program]]. [[Donuts]] manages the TLD and is its [[Registry]]. The proposed application succeeded and was delegated to the [[Root Zone]] on 02 July, 2014.<ref name="delegation">[http://newgtlds.icann.org/en/program-status/delegated-strings Delegated String, ICANN.org] Retrieved 25 Mar 2015</ref>


==Current Applicants==
==Current Applicant==
# [[Donuts]] (Half Trail, LLC), the company has filed for 307 new gLDs, each under different company names.<ref>
# [[Donuts]] (Half Trail, LLC), the company has filed for 307 new gLDs, each under different company names.<ref>
[http://www.domainnamenews.com/new-gtlds/donuts-inc-eye-popping-list-of-307-new-top-level-domains/11730 Donuts Inc eye popping list of 307 new top-level domains]</ref>
[http://www.domainnamenews.com/new-gtlds/donuts-inc-eye-popping-list-of-307-new-top-level-domains/11730 Donuts Inc eye popping list of 307 new top-level domains]</ref> This applicant submitted a [[PIC|Public Interest Commitment]], which can be downloaded [https://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/800 here].
# [[Dish DBS Corporation]] - The company operates the Dish Network offering direct broadcast satellite to millions of customers in the United States. The company applied for the string as [[Brand gTLD]].<ref>[http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=3133155 Company Overview]</ref>


==Previous Applicant==
# [[Dish DBS Corporation]] - The company operates the Dish Network offering direct broadcast satellite to millions of customers in the United States. The company applied for the string as [[Brand gTLD]].<ref>[http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=3133155 Company Overview]</ref>
There was a Legal Rights Objection filed by Directv against Dish Network; the [[WIPO]] panel upheld the objection, effectively killing off Dish's application, as it cannot proceed.<ref>[http://www.thedomains.com/2013/08/08/directv-beat-dish-network-as-legal-rights-objection-on-new-gtld-direct-is-upheld/ DirecTV Beat Dish Network as Legal Rights Objection on New gTLD Direct is Upheld] Published & Retrieved 8 Aug 2013</ref>
==Objection==
An official Legal Rights Objection was filed by The DirecTV Group Inc., against [[Dish DBS Corporation]].<ref>[http://www.wipo.int/amc/en/domains/lro/cases/ LRO Cases, WIPO.int]</ref>
A Legal Rights Objection, as defined by the ICANN approved mediator, [[WIPO]], is when, "third parties may file a formal objection to an application on several grounds, including, for trademark owners and Intergovernmental Organizations (IGOs) [..] When such an objection is filed, an independent panel (comprised of one or three experts) will determine whether the applicant’s potential use of the applied-for gTLD would be likely to infringe [..] the objector’s existing trademark, or IGO name or acronym."<ref>[http://www.wipo.int/amc/en/domains/lro/ LRO, WIPO.int] Retrieved 25 March 2013</ref>
==References==
==References==
{{reflist}}
{{reflist}}

Latest revision as of 20:42, 12 August 2016

Status: Delegated
Date Implemented: 02 July 2014
Type: Generic
Category: Technology

More information:

.direct is a delegated top level domain name (TLD) in ICANN's new gTLD expansion program. Donuts manages the TLD and is its Registry. The proposed application succeeded and was delegated to the Root Zone on 02 July, 2014.[1]

Current Applicant[edit | edit source]

  1. Donuts (Half Trail, LLC), the company has filed for 307 new gLDs, each under different company names.[2] This applicant submitted a Public Interest Commitment, which can be downloaded here.

Previous Applicant[edit | edit source]

  1. Dish DBS Corporation - The company operates the Dish Network offering direct broadcast satellite to millions of customers in the United States. The company applied for the string as Brand gTLD.[3]

There was a Legal Rights Objection filed by Directv against Dish Network; the WIPO panel upheld the objection, effectively killing off Dish's application, as it cannot proceed.[4]

Objection[edit | edit source]

An official Legal Rights Objection was filed by The DirecTV Group Inc., against Dish DBS Corporation.[5]

A Legal Rights Objection, as defined by the ICANN approved mediator, WIPO, is when, "third parties may file a formal objection to an application on several grounds, including, for trademark owners and Intergovernmental Organizations (IGOs) [..] When such an objection is filed, an independent panel (comprised of one or three experts) will determine whether the applicant’s potential use of the applied-for gTLD would be likely to infringe [..] the objector’s existing trademark, or IGO name or acronym."[6]

References[edit | edit source]