.hbo: Difference between revisions
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'''.hbo''' is a [[Brand TLD]] being proposed in [[ICANN]]'s [[New gTLD Program]]. The applicant is [[HBO Registry Services, Inc.]]<ref>[http://newgtlds.icann.org/en/program-status/application-results/strings-1200utc-13jun12-en Reveal Day 13 June 2012 – New gTLD Applied-For Strings]</ref> | '''.hbo''' is a [[Brand TLD]] being proposed in [[ICANN]]'s [[New gTLD Program]]. The applicant is [[HBO Registry Services, Inc.]]<ref>[http://newgtlds.icann.org/en/program-status/application-results/strings-1200utc-13jun12-en Reveal Day 13 June 2012 – New gTLD Applied-For Strings]</ref> | ||
==Application Details== | |||
The following is excerpted from the applicant's response to question #18: | |||
"Applicant is a wholly-owned subsidiary of the worldʹs most successful pay-TV service, Home Box Office, Inc. (“HBO”), providing HBO® and Cinemax® services to over 92 million subscribers worldwide. Internationally, HBO branded television networks, along with the subscription video-on-demand products HBO On Demand and HBO GO®, bring HBO services to over 60 countries. HBO programming is sold into over 150 countries worldwide. Applicantʹs mission is to operate the proposed gTLD (“the TLD”) on behalf of, and for the benefit of, its corporate parent, HBO. | |||
The purpose of the TLD is to serve HBO, for internal purposes and⁄or as a digital marketing tool. Although initially the TLD will not be used to provide any information or services to the public, Applicant plans to diligently evaluate the best possible uses for the TLD to benefit HBO pursuant to the inter-company arrangement between Applicant and HBO, and therefore reserves the right to use the TLD for internal purposes."<ref>[http://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/364 Application Download, gTLDresult.ICANN.org] Retrieved 26 Feb 2013</ref> | |||
==References== | ==References== | ||
{{reflist}} | {{reflist}} | ||
[[Category:TLD]] | [[Category:TLD]] | ||
Latest revision as of 17:16, 26 February 2013
| Status: | Proposed |
| Registry Provider: | Neustar |
| Type: | Brand TLD |
More information: 
| |
.hbo is a Brand TLD being proposed in ICANN's New gTLD Program. The applicant is HBO Registry Services, Inc.[1]
Application Details[edit | edit source]
The following is excerpted from the applicant's response to question #18:
"Applicant is a wholly-owned subsidiary of the worldʹs most successful pay-TV service, Home Box Office, Inc. (“HBO”), providing HBO® and Cinemax® services to over 92 million subscribers worldwide. Internationally, HBO branded television networks, along with the subscription video-on-demand products HBO On Demand and HBO GO®, bring HBO services to over 60 countries. HBO programming is sold into over 150 countries worldwide. Applicantʹs mission is to operate the proposed gTLD (“the TLD”) on behalf of, and for the benefit of, its corporate parent, HBO.
The purpose of the TLD is to serve HBO, for internal purposes and⁄or as a digital marketing tool. Although initially the TLD will not be used to provide any information or services to the public, Applicant plans to diligently evaluate the best possible uses for the TLD to benefit HBO pursuant to the inter-company arrangement between Applicant and HBO, and therefore reserves the right to use the TLD for internal purposes."[2]
References[edit | edit source]
- ↑ Reveal Day 13 June 2012 – New gTLD Applied-For Strings
- ↑ Application Download, gTLDresult.ICANN.org Retrieved 26 Feb 2013