.capitalone

Status:	Proposed
Registry Provider:	Verisign
Type:	Brand TLD
Priority #:	284 - Capital One Financial Corporation
More information:

.capitalone is a Brand TLD being proposed in ICANN's New gTLD Program. The applicant is Capital One Financial Corporation.

Application Details

The following is excerpted from applicant's response to question #18:

"Capital One Financial Corporation (“Capital One”) is headquartered in McLean, Virginia, and is a Fortune 500 company with commercial operations in the United States, Canada, and the United Kingdom. Richard D. Fairbank, the founder, Chairman, and Chief Executive Officer of Capital One, founded the company in 1988 in the belief that the power of information, technology, and great people could be combined to bring highly customized financial products directly to consumers. Today, Capital One is one of the top-ten largest banks based on deposits from its over 40 million customer accounts, with over 1,000 branch locations in New York, New Jersey, Texas, Louisiana, Maryland, Virginia, and the District of Columbia.

The intended future mission and purpose of the .CAPITALONE gTLD is to serve as a trusted, hierarchical, and intuitive namespace provided by Capital One and its qualified subsidiaries and affiliates for businesses and consumers that use Capital One’s broad range of financial products and services. However, Capital One is primarily filing this application in ICANN’s first round for defensive reasons, given the uncertainty regarding the timing of a second round. Capital One will likely conduct an analysis of other .BRAND gTLD applications as well as general market adoption to determine short- and long-term potential best-in-class use case options to more effectively serve and enhance Capital One’s online strategy. It is intended that this analysis will help Capital One evaluate the potential for this gTLD to become an important building block in the establishment of a unified digital strategy.

..

Capital One intends to initially limit registration and use of domain names within the .CAPITALONE gTLD to Capital One and its qualified subsidiaries and affiliates. This initial limited use will allow Capital One to establish its operations and achieve full sustainability. This limited distribution coupled with the other requirements set forth in Specification 9 of the template Registry Agreement is intended to exempt Capital One from its annual Code of Conduct Compliance requirements.

After the fifth year operation Capital One will evaluate whether opportunities exist to carry out the business strategy for the .CAPITALONE gTLD through expansion that continues the sustainable operations of the registry through fee-based registrations to parties other than Capital One and its qualified subsidiaries and affiliates."