Changes

[http://www.investegate.co.uk/Article.aspx?id=201109300700572363P Top Level Domain Hdg. Dot Eco LLC will apply for .eco gTLD]</ref> However, they did not apply through the Dot Eco LLC venture, but instead applied on their own behalf.<ref>[http://gtldresult.icann.org/application-result/applicationstatus/viewstatus Application Status, gTLDResult.ICANN.org]</ref> Antony Van Couvering previously stated that applying for a community gTLD is too risky. He believes that the .eco TLD will not pass ICANN's Community Priority Evaluation, which means the company's application for .eco TLD will not be under community gTLD category.<ref>[http://www.circleid.com/posts/will_anyone_qualify_as_a_community_tld/ Will Anyone Qualify As a Community TLD?]</ref>

[http://www.investegate.co.uk/Article.aspx?id=201109300700572363P Top Level Domain Hdg. Dot Eco LLC will apply for .eco gTLD]</ref> However, they did not apply through the Dot Eco LLC venture, but instead applied on their own behalf.<ref>[http://gtldresult.icann.org/application-result/applicationstatus/viewstatus Application Status, gTLDResult.ICANN.org]</ref> Antony Van Couvering previously stated that applying for a community gTLD is too risky. He believes that the .eco TLD will not pass ICANN's Community Priority Evaluation, which means the company's application for .eco TLD will not be under community gTLD category.<ref>[http://www.circleid.com/posts/will_anyone_qualify_as_a_community_tld/ Will Anyone Qualify As a Community TLD?]</ref>

[[planet.ECO, LLC]], a company based in Connecticut is the exclusive incontestable trademark holder of .ECO® and contender for the .eco string.  The small business filed an infringement case against Big Room Inc. and Dot Eco LLC on March 2, 2012. The complainant asked the court to order Big Room and Dot Eco LLC to stop infringing on their mark, submitting further documentation and withdraw their application for the .eco string with ICANN. Dot Eco LLC responded to the complaint with an argument that the trademark was obtained illegally by planet.ECO and it should be cancelled by the court. Dot Eco also argued that the complainant is is trying to prevent competition. On the other hand, Big Room filed a motion to dismiss because of lack of jurisdiction.   

[[planet.ECO, LLC]], a company based in Connecticut is the registrant and exclusive incontestable trademark holder of .ECO®.  The small business is also a gTLD contender for the .eco string and filed an infringement case against gTLD contenders Big Room Inc. and Dot Eco LLC on March 2, 2012. The complainant asked the court to order Big Room and Dot Eco LLC to stop infringing on their mark, submitting further documentation and withdraw their application for the .eco string with ICANN. Dot Eco LLC responded to the complaint with an argument that the trademark was obtained illegally by planet.ECO and it should be cancelled by the court. Dot Eco also argued that the complainant is is trying to prevent competition. On the other hand, Big Room filed a motion to dismiss because of lack of jurisdiction.   

There has been 5 unsucessful trademark cancellation attempts in the United States Trademark Trial and Appeal Board, made by .ECO gTLD applicants Big Room Inc. and Dot Eco LLC, against .ECO(R) Registrant:   

There has been 5 unsucessful trademark cancellation attempts in the United States Trademark Trial and Appeal Board, made by .ECO gTLD contenders Big Room Inc. and Dot Eco LLC, against the .ECO® Registrant:   

On January 9, 2012 a .ECO trademark cancellation preceding filed by Dot Eco LLC was [http://ttabvue.uspto.gov/ttabvue/v?pno=92051924&pty=CAN&eno=21 dismissed with prejudice].   

On January 9, 2012 a .ECO trademark cancellation preceding filed by Dot Eco LLC was [http://ttabvue.uspto.gov/ttabvue/v?pno=92051924&pty=CAN&eno=21 dismissed with prejudice].   

On July 17, 2015 a .ECO trademark cancellation preceding filed by Big Room Inc. was [http://ttabvue.uspto.gov/ttabvue/v?pno=92060403&pty=CAN&eno=18 dismissed w/o prejudice].   

On July 17, 2015 a .ECO trademark cancellation preceding filed by Big Room Inc. was [http://ttabvue.uspto.gov/ttabvue/v?pno=92060403&pty=CAN&eno=18 dismissed w/o prejudice].   

In sum, all litigation brought against .ECO(R) Registrant in the United States Trademark Trial and Appeal Board have successfully been terminated.       

In sum, all litigation brought against .ECO® Registrant in the United States Trademark Trial and Appeal Board have successfully been terminated.       

On August 10, 2015, it was determined by the United States Patent and Trademark Office that planet.ECO met all registration requirements for its .ECO trademark to be acknowledged as an [http://tsdr.uspto.gov/documentviewer?caseId=sn77452991&docId=ACK20150811054608#docIndex=0&page=1 Incontestable trademark].   

On August 10, 2015, it was determined by the United States Patent and Trademark Office that planet.ECO met all registration requirements for .ECO® to be acknowledged as an [http://tsdr.uspto.gov/documentviewer?caseId=sn77452991&docId=ACK20150811054608#docIndex=0&page=1 Incontestable trademark].   

===Early Criticism===

===Early Criticism===