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Line 87: − − ==Financial Performance== − During the fourth quarter of 2010, the company reported a revenue increase of 36% to $12.95 billion. The company's income increased by 8% to $416 million compared to $384 million in 2009. The company's cash flow operating expenses for the last 12 months in 2010 also increased by 6% at $3.50 billion compared with 3.29 billion in 2009.<ref>[http://phx.corporate-ir.net/External.File?item=UGFyZW50SUQ9NDExMzM4fENoaWxkSUQ9NDIxNzkxfFR5cGU9MQ==&t=1 2010 4Q Performance]</ref> − − According to Jeff Bezos, the company achieved their first $10 billion quarter after customers purchased millions of third generation Kindles. He said, "Kindle books have now overtaken paperback books as the most popular format on Amazon.com".<ref>[http://phx.corporate-ir.net/External.File?item=UGFyZW50SUQ9NDExMzM4fENoaWxkSUQ9NDIxNzkxfFR5cGU9MQ==&t=1 2010 4Q Performance]</ref>
→Financial Performance
#'''Diane Von Furstenberg Studio Alliance'''- In 2005 Amazon announced the DVF studios chose Amazon to create and maintain its websites.<ref>[http://phx.corporate-ir.net/phoenix.zhtml?c=97664&p=irol-newsArticle&ID=663403&highlight= Amazon-DVF Studios Alliance]</ref>
#'''Diane Von Furstenberg Studio Alliance'''- In 2005 Amazon announced the DVF studios chose Amazon to create and maintain its websites.<ref>[http://phx.corporate-ir.net/phoenix.zhtml?c=97664&p=irol-newsArticle&ID=663403&highlight= Amazon-DVF Studios Alliance]</ref>
# '''Sears Canada, Inc.'''- signed an e-commerce alliance with Amazon to develop its online brand and business using the tools and technology provided by Amazon.<ref>[http://phx.corporate-ir.net/phoenix.zhtml?c=97664&p=irol-newsArticle&ID=701898&highlight= Amazon-Sears Allliance]</ref>
# '''Sears Canada, Inc.'''- signed an e-commerce alliance with Amazon to develop its online brand and business using the tools and technology provided by Amazon.<ref>[http://phx.corporate-ir.net/phoenix.zhtml?c=97664&p=irol-newsArticle&ID=701898&highlight= Amazon-Sears Allliance]</ref>
==Other Businesses==
==Other Businesses==