− | '''CTR''' (Click Through Rate) represents the number of clicks that a particular advertisement receives relative to the total number of viewers. The Click-Through-Rate is an efficient way to measure and determine the success of an online advertising campaign. | + | '''CTR''' ('''Click Through Rate''') represents the number of clicks that a particular advertisement receives relative to the total number of viewers. The Click-Through-Rate is an efficient way to measure and determine the success of an online advertising campaign. |