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A Legal Rights Objection was filed by the applicant planet.ECO, LLC, against fellow applicant [[Top Level Domain Holdings Ltd.]].<ref>[http://www.wipo.int/amc/en/domains/lro/cases/ LRO Cases, WIPO.int]</ref> A Legal Rights Objection, as defined by the ICANN approved mediator, [[WIPO]], is when, "third parties may file a formal objection to an application on several grounds, including, for trademark owners and Intergovernmental Organizations (IGOs) [..] When such an objection is filed, an independent panel (comprised of one or three experts) will determine whether the applicant’s potential use of the applied-for gTLD would be likely to infringe [..] the objector’s existing trademark, or IGO name or acronym."<ref>[http://www.wipo.int/amc/en/domains/lro/ LRO, WIPO.int] Retrieved 25 March 2013</ref> The objection was rejected by a WIPO panelist on August 26, 2013. See: [http://www.wipo.int/export/sites/www/amc/en/domains/lro/docs/lro2013-0053.pdf Expert Objection Legal Rights Determination PDF] . The Determination noted: "However, even assuming that, in view of the substantial identity of the applied-for string and the mark .ECO, there could be a likelihood of confusion between the two, the Panel finds that it would not be “impermissible”, since there is no evidence that the public would perceive it as a source identifier as opposed to as a descriptive term or prefix relating to ecology or environment."
 
A Legal Rights Objection was filed by the applicant planet.ECO, LLC, against fellow applicant [[Top Level Domain Holdings Ltd.]].<ref>[http://www.wipo.int/amc/en/domains/lro/cases/ LRO Cases, WIPO.int]</ref> A Legal Rights Objection, as defined by the ICANN approved mediator, [[WIPO]], is when, "third parties may file a formal objection to an application on several grounds, including, for trademark owners and Intergovernmental Organizations (IGOs) [..] When such an objection is filed, an independent panel (comprised of one or three experts) will determine whether the applicant’s potential use of the applied-for gTLD would be likely to infringe [..] the objector’s existing trademark, or IGO name or acronym."<ref>[http://www.wipo.int/amc/en/domains/lro/ LRO, WIPO.int] Retrieved 25 March 2013</ref> The objection was rejected by a WIPO panelist on August 26, 2013. See: [http://www.wipo.int/export/sites/www/amc/en/domains/lro/docs/lro2013-0053.pdf Expert Objection Legal Rights Determination PDF] . The Determination noted: "However, even assuming that, in view of the substantial identity of the applied-for string and the mark .ECO, there could be a likelihood of confusion between the two, the Panel finds that it would not be “impermissible”, since there is no evidence that the public would perceive it as a source identifier as opposed to as a descriptive term or prefix relating to ecology or environment."
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===Community Priority Evaluation and Result===
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===Big Room Inc. Community Priority Evaluation and Result===
 
On 6 October 2014 the Economist Intelligence Unit, ICANN's community priority evaluator, awarded Big Room Inc.'s .eco application priority, [https://www.icann.org/sites/default/files/tlds/eco/eco-cpe-1-912-59314-en.pdf scoring the application 14/16 points].  On October 24, 2014, approximately 2 weeks after passing the community priority evaluation, the status was changed to "on-hold" pending the resolution of ICANN accountability mechanisms, including a reconsideration request<ref>https://www.icann.org/resources/pages/14-46-2014-10-22-en</ref> submitted by Little Birch, LLC (Donuts) and Minds + Machines Group Limited (née Top Level Domain Holdings Ltd). On 18 November 2014 the ICANN Board issued a [https://www.icann.org/en/system/files/files/determination-little-birch-minds-machines-18nov14-en.pdf final determination] denying this reconsideration request.
 
On 6 October 2014 the Economist Intelligence Unit, ICANN's community priority evaluator, awarded Big Room Inc.'s .eco application priority, [https://www.icann.org/sites/default/files/tlds/eco/eco-cpe-1-912-59314-en.pdf scoring the application 14/16 points].  On October 24, 2014, approximately 2 weeks after passing the community priority evaluation, the status was changed to "on-hold" pending the resolution of ICANN accountability mechanisms, including a reconsideration request<ref>https://www.icann.org/resources/pages/14-46-2014-10-22-en</ref> submitted by Little Birch, LLC (Donuts) and Minds + Machines Group Limited (née Top Level Domain Holdings Ltd). On 18 November 2014 the ICANN Board issued a [https://www.icann.org/en/system/files/files/determination-little-birch-minds-machines-18nov14-en.pdf final determination] denying this reconsideration request.