Changes

Following the approval of the [[New gTLD Program|ICANN new TLD program]], ANA and its spin-off organization, the [[CRIDO|Coalition for Responsible Domain Oversight]] (CRIDO) actively opposed the implementation of new TLDs, with obvious emphasis on brand TLDs. The group argued that the program is costly, and harmful to brand owners and consumers.<ref>[http://www.ana.net/content/show/id/crido ANA/CRIDO Website]</ref> The groups were successful in securing U.S. Congressional hearings to review ICANN's new gTLD Program, though afterwards the program continued on as planned.

Following the approval of the [[New gTLD Program|ICANN new TLD program]], ANA and its spin-off organization, the [[CRIDO|Coalition for Responsible Domain Oversight]] (CRIDO) actively opposed the implementation of new TLDs, with obvious emphasis on brand TLDs. The group argued that the program is costly, and harmful to brand owners and consumers.<ref>[http://www.ana.net/content/show/id/crido ANA/CRIDO Website]</ref> The groups were successful in securing U.S. Congressional hearings to review ICANN's new gTLD Program, though afterwards the program continued on as planned.

The [[CADNA|Coalition Against Domain Name Abuse]] (CADNA), a group of brand owners and trademark owners, said, "One of the biggest responses we have heard from brands is that they feel as if their backs are up against a wall.The fact that ICANN has only offered one opportunity to apply for new gTLDs has created a sense of chaos among brands, who feel as though ICANN is forcing them into making a 'now or never' decision that could impact both them and their consumers. Knowing that they will have the opportunity to apply again after having the chance to see if new gTLDs become valuable will go a long way toward relieving that anxiety." This particularly references the fact that ICANN's program has been introduced without any binding commitment to a second round at a particular time. The [[ICANN Board]] subsequently committed to holding further TLD expansion rounds, though a timeframe was not provided

The [[CADNA|Coalition Against Domain Name Abuse]] (CADNA), a group of brand owners and trademark owners, said, "One of the biggest responses we have heard from brands is that they feel as if their backs are up against a wall.The fact that ICANN has only offered one opportunity to apply for new gTLDs has created a sense of chaos among brands, who feel as though ICANN is forcing them into making a 'now or never' decision that could impact both them and their consumers. Knowing that they will have the opportunity to apply again after having the chance to see if new gTLDs become valuable will go a long way toward relieving that anxiety." This particularly references the fact that ICANN's program has been introduced without any binding commitment to a second round at a particular time. The [[ICANN Board]] subsequently committed to holding further TLD expansion rounds, though a timeframe was not provided.

== Initial Speculation on Demand for Brand TLDs==

== Initial Speculation on Demand for Brand TLDs==