.bond

Status:	Delegated
Type:	Generic
Priority #:	1145 - ShortDot SA
More information:

.bond is a former Brand TLD being proposed in ICANN's New gTLD Program, which is now marketed to the general public by the new registry ShortDot SA. The original applicant was Bond University Limited.

Application Details

The following is excerpted from the applicant's reply to question #18:

"THE MISSION AND PURPOSE OF THE NEW RESTRICTED .BOND gTLD IS TO BENEFIT INTERNET USERS AND CURRENT AND FUTURE STUDENTS BY ENSURING INCREASED TRUST, CONVENIENCE AND UTILITY.

The .bond gTLD will create a new generation gTLD serving the interests of end users by providing an authoritative Internet space where information, services and resources regarding Bond University’s degrees, courses and events will be closely controlled by Bond University Limited (Bond University). The majority of the anticipated domain name registrations in the .bond gTLD will be used to provide easier access to information for students and staff. A subset of domain names has the potential to be created and used for communicating and marketing the Bond University brand internationally, with internet users assured of brand authenticity.

Bond University, established in 1989, is one of Australia’s leading universities providing world-class educational experiences under the tutelage of some of the country’s foremost academics. Bond University offers undergraduate degrees and postgraduate courses in key fields of study including law, business, social sciences, architecture and sustainable development, health sciences and medicine. Bond is Australia’s first private, not-for-profit university with a vision of producing uniquely identifiable graduates, who are leaders and thinkers, imbued with initiative, the spirit of free enterprise and a continuing quest for intellectual inquiry, challenge and opportunity. Bond University has a distinctly global perspective, offering globally-focused course content and exchange opportunities in over 20 countries and with its growing international student community coming from 80 countries.

Bond University is Australia’s highest rating university according to the Hobsons Australia 2012 Good Universities Guide, receiving the highest number of five star ratings across ten key performance indicators including student to staff ratio, teaching quality and overall graduate satisfaction. In this regard, the Bond University brand reputation, student trust and continuous innovation are paramount considerations in all its activities. The new .bond gTLD will provide students with simplified navigation, easier access to key information and innovative delivery of content, as well as promoting Bond University to prospective students in international markets."