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'''.eco''' is a proposed [[gTLD]] in [[ICANN]]'s [[New gTLD Program|new gTLD program]]. At one time, there were multiple companies publicly interested in applying to manage a .eco TLD. The TLD is aimed at drawing attention to ecological causes, organizations, and other entities associating themselves with positive ecological developments.

'''.eco''' is a proposed [[gTLD]] in [[ICANN]]'s [[New gTLD Program|new gTLD program]]. At one time, there were multiple companies publicly interested in applying to manage a .eco TLD. The TLD is aimed at drawing attention to ecological causes, organizations, and other entities associating themselves with positive ecological developments.

One public applicant, [[Big Room Inc.]], has announced a partnership with [[Afilias]] for their back-end and technical needs, and also announced that they intend to apply for the TLD as a [[Community gTLD]]. They have been working with the World Wildlife Federation (WWF), Greenpeace, and Conservation International to demonstrate the requisite community support.<ref>[http://news.dot-nxt.com/2012/02/06/dot-eco-interview Dot ECO Interview, News.Dot-Nxt.com]</ref>  

One public applicant, [[Big Room Inc.]], has announced a partnership with [[Afilias]] for their back-end and technical needs, and also announced that they intend to apply for the TLD as a [[Community gTLD]]. They have been working with a Council of 13 environmental groups on a Policy Charter for .ECO since 2009. The Council is currently chaired by the World Wildlife Federation (WWF) International and Akatu Institute (Brazil). Other members include Greenpeace, Green Cross International, and Green Belt Movement International. In addition, over 20 other environmental groups, including 350.org, Ocean Conservancy, Amazon Watch and others from China, India, Europe and North America have endorsed the Council and Big Room's .ECO application. The goal is to demonstrate the requisite community support and define a purpose and policies for .ECO for the greater good.<ref>[http://news.dot-nxt.com/2012/02/06/dot-eco-interview Dot ECO Interview, News.Dot-Nxt.com]</ref>

===Contention===

===Contention===

.eco was identified as a contentious TLD early on, with the main parties being [[Big Room Inc.]], and Dot Eco LLC.. Dot Eco LLC was aligned with former Vice-President of the USA, [[Al Gore]], and the Alliance for Climate Protection, the Sierra Club and Surfrider Foundation. Big Room Inc. was, at that time, largely associated with Mikhail Gorbachev, the Russian ex-president, and Green Cross International. In August, 2009, the two organizations were going back and forth disparaging the others' business model.<ref>[http://www.domainnews.com/en/dispute-arises-between-eco-tld-bidders.html Dispute Arises Between ECO TLD Bidders, DomainNews.com]</ref>

.eco was identified as a contentious TLD early on, with the main parties being [[Big Room Inc.]], and Dot Eco LLC.. Dot Eco LLC was aligned with former Vice-President of the USA, [[Al Gore]], and the Alliance for Climate Protection, the Sierra Club and Surfrider Foundation. Big Room Inc. was, at that time, largely associated with Mikhail Gorbachev, the Russian ex-president, Green Cross International and WWF International. In August 2009, Dot Eco LLC released a 'green paper' critiquing Big Room Inc.'s approach. Big Room did not respond to the critique other than that it was  'unfortunate'. <ref>[http://news.bbc.co.uk/2/hi/8199802.stm Green Domain Sparks War of Words, BBCNews.com]</ref>

In September, 2011, it was announced that the Gore supported project, Dot Eco LLC. was dissolved and no longer planning on applying to ICANN for the .eco TLD.<ref>[http://www.businessgreen.com/bg/news/2112810/al-gore-mikhail-gorbachev-control-eco-domain Al Gore Mikhail Gorbachev Control Eco Domain, BusinessGreen.com]</ref>  

In September, 2011, it was announced that the Gore supported project, Dot Eco LLC. was dissolved and no longer planning on applying to ICANN for the .eco TLD.<ref>[http://www.businessgreen.com/bg/news/2112810/al-gore-mikhail-gorbachev-control-eco-domain Al Gore Mikhail Gorbachev Control Eco Domain, BusinessGreen.com]</ref>  

===Early Criticism===

===Early Criticism===

There has been early speculation by one academic that the creation of a .eco TLD, while potentially helping some ecological causes, could have the effect of "greenwashing" non-eco-friendly companies and efforts. Greenwashing is defined as companies making deceptive or misleading claims that their services and products are environmentally friendly.<ref>[http://au.finance.yahoo.com/news/academic-sets-sights-eco-label-080457302.html Academic Sets Sights Eco Label, Au.Finance.Yahoo.com]</ref>

There has been early speculation by one academic that the creation of a .eco TLD, while potentially helping some ecological causes, could have the effect of "greenwashing" non-eco-friendly companies and efforts. Greenwashing is defined as companies making deceptive or misleading claims that their services and products are environmentally friendly.<ref>[http://au.finance.yahoo.com/news/academic-sets-sights-eco-label-080457302.html Academic Sets Sights Eco Label, Au.Finance.Yahoo.com]</ref> That academic has stated that it is essential that ICANN award the dot eco bid with strong enviromental credentials and support to deter green washing. [https://twitter.com/#!/DrRimmer/status/167413957861195776]

 

==References==

==References==

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