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L'Oréal: Difference between revisions

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'''L'Oréal''' is the world's largest cosmetics and beauty product manufacturer;<ref>[http://en.wikipedia.org/wiki/L'Or%C3%A9al Loreal, Wikipedia.org]</ref> it has applied for 15 [[New gTLD Program|new gTLDs]] in [[ICANN]]'s gTLD expansion program. 5 of the 15 are [[gTLD]]s for generic terms related to its business interests ([[.beauty]], [[.skin]], [[.makeup]], [[.salon]], [[.hair]]), and the other 10 are [[Brand TLD]]s representing brands it owns ([[.redken]], [[.lancome]], etc.); one of its 10 brand applications is an [[IDN]] ([[.欧莱雅]]) for "L'Oréal" in Hans Chinese.<ref>[http://gtldresult.icann.org/application-result/applicationstatus/viewstatus ViewStatus, gTLDresult.ICANN.org]</ref> It remains somewhat unclear as to whether the company intends to keep registration for its generic terms "open", where anyone or almost anyone would be able to register a name, or "closed" so that L'Oréal owned and controlled every domain on the [[TLD]].<ref>[http://www.circleid.com/posts/20120614_big_brands_trying_to_corner_generic_domain_namespaces/ Big Brands Trying to Corner Generic Domain Namespaces, CircleID.com]</ref>
'''L'Oréal''' is the world's largest cosmetics and beauty product manufacturer;<ref>[http://en.wikipedia.org/wiki/L'Or%C3%A9al Loreal, Wikipedia.org]</ref> it has applied for 15 [[New gTLD Program|new gTLDs]] in [[ICANN]]'s gTLD expansion program. 5 of the 15 are [[gTLD]]s for generic terms related to its business interests ([[.beauty]], [[.skin]], [[.makeup]], [[.salon]], [[.hair]]), and the other 10 are [[Brand TLD]]s representing brands it owns ([[.redken]], [[.lancome]], etc.); one of its 10 brand applications is an [[IDN]] ([[.欧莱雅]]) for "L'Oréal" in Hans Chinese.<ref>[http://gtldresult.icann.org/application-result/applicationstatus/viewstatus ViewStatus, gTLDresult.ICANN.org]</ref> It remains somewhat unclear as to whether the company intends to keep registration for its generic terms "open", where anyone or almost anyone would be able to register a name, or "closed" so that L'Oréal owned and controlled every domain on the [[TLD]].<ref>[http://www.circleid.com/posts/20120614_big_brands_trying_to_corner_generic_domain_namespaces/ Big Brands Trying to Corner Generic Domain Namespaces, CircleID.com]</ref>


The company has been working with the new gTLD consultancy, [[FairWinds Partners]].<ref>[http://www.fairwindspartners.com/en/newsroom/press-release/FairWinds-Takes-on-New-Internet-Business-Model-with-New-gTLD-Strategy-Services FairWinds Takes on New Internet Business Model with New gTLd Strategy Services, FairWinds Partners.com]</ref>
The company has been working with the new gTLD consultancy, [[FairWinds Partners]].<ref>[http://www.fairwindspartners.com/en/newsroom/press-release/FairWinds-Takes-on-New-Internet-Business-Model-with-New-gTLD-Strategy-Services FairWinds Takes on New Internet Business Model with New gTLd Strategy Services, FairWinds Partners.com]</ref> They have contracted [[Verisign]] to provide their technical backend [[registry]] services.<ref>[http://news.dot-nxt.com/gtld/beauty beauty, News.Dot-nxt.com]</ref>


===TLDs Applied for===
===TLDs Applied for===

Revision as of 17:18, 16 August 2012

Type: Privately Held
Industry: Beauty, Makeup, New TLDs
Founded: 1909
Founder(s): Eugène Schueller
Country: France
Employees: 66,620 (2010)
Revenue: $19.5 billion (2010)
Email: Georges-Edouard.dias[at]loreal.com
(Public Applicant Contact)
Website: LOreal.com
Key People
Georges-Edouard Dias- SVP of Digital Business,

L'Oréal is the world's largest cosmetics and beauty product manufacturer;[1] it has applied for 15 new gTLDs in ICANN's gTLD expansion program. 5 of the 15 are gTLDs for generic terms related to its business interests (.beauty, .skin, .makeup, .salon, .hair), and the other 10 are Brand TLDs representing brands it owns (.redken, .lancome, etc.); one of its 10 brand applications is an IDN (.欧莱雅) for "L'Oréal" in Hans Chinese.[2] It remains somewhat unclear as to whether the company intends to keep registration for its generic terms "open", where anyone or almost anyone would be able to register a name, or "closed" so that L'Oréal owned and controlled every domain on the TLD.[3]

The company has been working with the new gTLD consultancy, FairWinds Partners.[4] They have contracted Verisign to provide their technical backend registry services.[5]

TLDs Applied for

  1. .beauty
  2. .garnier
  3. .hair
  4. .kerastase
  5. .kiehls
  6. .lancome
  7. .loreal
  8. .makeup
  9. .matrix
  10. .maybelline
  11. .redken
  12. .salon
  13. .skin
  14. .欧莱雅

References

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