.bloomberg

Status:	Proposed
Registry Provider:	Verisign
Type:	Brand TLD
Priority #:	625 - Bloomberg IP Holdings LLC
More information:

.bloomberg is a Brand TLD being proposed in ICANN's New gTLD Program. The applicant is Bloomberg IP Holdings LLC.

Application Details

The following is excerpted from the applicant's response to question #18:

"Bloomberg IP Holdings, LLC (“BIP”) was formed by Michael R. Bloomberg for the purpose of applying to run the .bloomberg gTLD. Mr. Bloombergʹs funding of BIP assures it will have the resources to fulfill its obligations as a registry without reliance upon revenue from licensing and immune from budget shortfalls.

BIP intends to use the .bloomberg gTLD to register domain names for Bloomberg Philanthropies, a name used to describe the umbrella of Mr. Bloomberg’s charitable work, including personal giving, and his efforts in political advocacy and other areas. The gTLD may also be used to register domain names for Bloomberg L.P. for use by it and its affiliates in their lines of business, including the BLOOMBERG PROFESSIONAL service (a global financial information service) and other media and consumer businesses.

Bloomberg Philanthropies. Mr. Bloomberg believes in the power of philanthropy and political advocacy to change peopleʹs lives for the better. That is why Mr. Bloomberg has, through Bloomberg Philanthropies, committed so much of his time, energy and resources to the causes in which he believes. Mr. Bloomberg has donated more than $1.6 billion to a variety of causes and organizations. In 2011, $330 million was distributed by Bloomberg Philanthropies, placing Mr. Bloomberg in the top five of The Chronicle of Philanthropyʹs list of Americaʹs top 50 philanthropists. Bloomberg Philanthropies works to advance many areas, primarily including:

Public Health: Bloomberg Philanthropies has invested more than $375 million over the past six-years, and has committed more than $220 million to be spent over the next four years. This money has been and will be used to combat the growing number of deaths caused by non-communicable diseases worldwide. Efforts have been directed toward reducing global tobacco use, improving global road safety, and a program to improve maternal health in Tanzania;

The Environment: As chair of the C40 Cities Climate Leadership Group, Mr. Bloomberg is working with the world’s largest cities to help reduce green house gas emissions, and has made a specific investment in the Sierra Club’s Beyond Coal Campaign, to help eliminate one-third of the top polluting coal plants in the United States by 2020;

Government Innovation: Bloomberg Philanthropies has made investments to spread proven and promising ideas among cities, including the Innovation Delivery Team program to help mayors drive bold reform, and New York City’s efforts to improve outcomes for young black and Hispanic men. Alongside this, Bloomberg Philanthropies contributes to work with Cities of Service, Mayors against Illegal Guns, and the Mayor’s Fund to Advance NYC;

The Arts: Bloomberg Philanthropies invests in strengthening New York City arts and cultural organizations, which include a world-class management training program; and

Education: Bloomberg Philanthropies has targeted efforts to strengthen leadership within school communities and advance good public policy at the federal, state and local levels.

To ensure his charitable efforts are efficient and effective, Mr. Bloomberg has taken steps to protect the goodwill in his name and the marks used by his organizations. Mr. Bloomberg has thus sought trademark protection in the United States and twelve other countries for the marks BLOOMBERG PHILANTHROPIES and BLOOMBERG FAMILY FOUNDATION. Mr. Bloomberg also uses a website, found at 〈bloomberg.org〉, to promote his charitable efforts.

Bloomberg L.P. In 1981, Michael R. Bloomberg founded the company that would come to be called Bloomberg L.P. (“BLP”). BLP has since become one of the largest worldwide providers of financial news, data, analytics and information and related goods and services.

BLP’s international expansion began in 1987 with the opening of offices in London and Tokyo, and continued with establishment of offices in Sydney (1989), Singapore (1990), Frankfurt (1992) and Hong Kong (1993). BLP employs more than 15,000 people in over 135 offices, including over 2,300 professionals in more than 152 news bureaus.

In order to distinguish its products and services, BLP adopted the “Bloomberg” trade name and BLOOMBERG trademark and service mark (the “BLOOMBERG Mark”) at least as early as August 1987. In 2007, BLP reorganized and placed ownership of its BLOOMBERG Marks and the related domain names in a subsidiary, Bloomberg Finance L.P. (“BFLP”), and regional subsidiaries of BFLP (BLP, BFLP and their subsidiaries, collectively, “Bloomberg”). Bloomberg’s corporate website 〈www.bloomberg.com〉 provides details about Bloomberg and the products and services Bloomberg provides to the public worldwide.

Bloomberg has applied for or obtained registration of the BLOOMBERG Mark in the United States and numerous other jurisdictions, including the African Union (O.A.P.I.), Argentina, Aruba, Australia, Austria, Bahamas, Bahrain, Bangladesh, Barbados, Belize, Benelux, Bermuda, Bolivia, Botswana, Brazil, Brunei Darussalam, Bulgaria, Canada, Cayman Islands, Chile, China, Colombia, Costa Rica, Croatia, Cyprus, Czech Republic, Denmark, Ecuador, Egypt, Estonia, European Union, Fiji, Finland, France, Germany, Ghana, Gibraltar, Greece, Guernsey, Hong Kong, Hungary, Iceland, Indonesia, Ireland, Israel, Italy, Jamaica, Japan, Jersey, Jordan, Kenya, Kuwait, Latvia, Lebanon, Liechtenstein, Lithuania, Macao, Malaysia, Malta, Mexico, Monaco, Morocco, Namibia, Netherlands Antilles, New Zealand, Norway, Oman, Pakistan, Panama, Peru, Poland, Portugal, Puerto Rico, Romania, Russia, Saint Kitts and Nevis, St. Vincent and the Grenadines, Saudi Arabia, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sri Lanka, Sweden, Switzerland, Taiwan, Tangier Zone, Thailand, Trinidad and Tobago, Turkey, Ukraine, the United Arab Emirates, the United Kingdom, Uruguay, Venezuela and Vietnam.

Bloomberg is the registrant of over 1000 domain names incorporating “bloomberg” or a misspelling thereof, including 〈bloomberg.com〉, 〈bloomberg.net〉, 〈bloomberg.biz〉 and 〈bloomberg.info〉. Bloomberg registered 〈bloomberg.com〉 in 1993 and has used this domain name since then to build one of the most visited financial news websites in the world.

In addition to providing financial information, data and transactional services through its terminal product and over the Internet, Bloomberg collects and reports news through Bloomberg Markets and Bloomberg Businessweek magazines, over the radio through WBBR - 1130 AM in New York City and syndication throughout the US and through satellite radio providers, and over cable and satellite television provided 24-hours a day throughout the world and local television partnerships in India, Turkey, Russia, Mongolia and the Middle East.

Bloomberg has devoted substantial resources to enforcing its rights in the BLOOMBERG Mark. Bloomberg has successfully established BLOOMBERG as a preeminent brand throughout the world, representing the highest quality of news, information and financial transactional services. BIP may register domain names for Bloomberg for its business purposes. Consistent with its provision of cutting-edge online services, Bloomberg looks forward to using these domain names in innovative ways to improve communication with its customers.

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BIP will initially register .bloomberg domain names for Bloomberg Philanthropies for the use of, or in connection with, charitable campaigns and advocacy on public issues. In the future, BIP may also register domain names for other Bloomberg entities for commercial use. In operating the .bloomberg gTLD, BIP will follow the policies and procedures required by the Registry Agreement. Registration of domain names in the .bloomberg gTLD will not be open to the public or non-Bloomberg affiliated companies."

<ref>[ Application Download, gTLDresult.ICANN.org] Retrieved