.heinz: Difference between revisions
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'''.heinz''' is a [[Brand TLD]] being proposed in [[ICANN]]'s [[New gTLD Program]]. The applicant is Heinz ([[ProMark Brands Inc.]]).<ref>[http://newgtlds.icann.org/en/program-status/application-results/strings-1200utc-13jun12-en Reveal Day 13 June 2012 – New gTLD Applied-For Strings]</ref> | '''.heinz''' is a [[Brand TLD]] being proposed in [[ICANN]]'s [[New gTLD Program]]. The applicant is Heinz ([[ProMark Brands Inc.]]).<ref>[http://newgtlds.icann.org/en/program-status/application-results/strings-1200utc-13jun12-en Reveal Day 13 June 2012 – New gTLD Applied-For Strings]</ref> | ||
==Application Details== | |||
The following is excerpted from the applicant's response to question #18: | |||
"ProMark Brands Inc. (“ProMark”), a subsidiary of H.J. Heinz Company (“Heinz”), has filed this application for a .HEINZ gTLD with the intention of bringing to market a trusted, hierarchical, and intuitive namespace for consumers to access content related to Heinz brands worldwide. | |||
Through a unified corporate approach, ProMark intends to submit two gTLD applications for the strings .HEINZ and .KETCHUP. | |||
The intended future mission and purpose of the .HEINZ gTLD is to serve as a trusted, hierarchical, and intuitive namespace, provided by Heinz through ProMark, for consumers, partners, and institutional consumers of Heinz products. | |||
ProMark will be examining other .BRAND gTLD applications, as well as general market adoption, to determine short- and long-term potential use case options for .HEINZ to most effectively support Heinz’s online marketing strategy. | |||
18.1.1 H.J. Heinz Company Family of Brands | |||
Heinz is one of the world’s leading marketers of branded foods to retail and foodservice channels. With approximately 32,000 employees worldwide, Heinz markets its brands in hundreds of countries around the world. | |||
.. | |||
ProMark intends to initially limit registration and use of domain names within the .HEINZ gTLD to Heinz and its qualified subsidiaries and affiliates. This initial limited use will allow Heinz to establish its operations and achieve full sustainability. This limited distribution coupled with the other requirements set forth in Specification 9 of the template Registry Agreement is intended to exempt ProMark from its annual Code of Conduct Compliance requirements. | |||
After Year 3, ProMark will evaluate whether opportunities exist to carry out the business strategy for the .HEINZ gTLD through expansion that continues the sustainable operations of the registry through fee-based registrations to parties other than Heinz and its qualified subsidiaries and affiliates."<ref>[http://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/1682 Application Download, gTLDresult.ICANN.org] Retrieved 28 Feb 2013</ref> | |||
==References== | ==References== | ||
{{reflist}} | {{reflist}} | ||
[[Category:TLD]] | [[Category:TLD]] | ||
Revision as of 21:25, 28 February 2013
| Status: | Proposed |
| Registry Provider: | Neustar |
| Type: | Brand TLD |
| Priority #: | 1345 - ProMark Brands Inc. |
More information: 
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.heinz is a Brand TLD being proposed in ICANN's New gTLD Program. The applicant is Heinz (ProMark Brands Inc.).[1]
Application Details
The following is excerpted from the applicant's response to question #18:
"ProMark Brands Inc. (“ProMark”), a subsidiary of H.J. Heinz Company (“Heinz”), has filed this application for a .HEINZ gTLD with the intention of bringing to market a trusted, hierarchical, and intuitive namespace for consumers to access content related to Heinz brands worldwide.
Through a unified corporate approach, ProMark intends to submit two gTLD applications for the strings .HEINZ and .KETCHUP.
The intended future mission and purpose of the .HEINZ gTLD is to serve as a trusted, hierarchical, and intuitive namespace, provided by Heinz through ProMark, for consumers, partners, and institutional consumers of Heinz products.
ProMark will be examining other .BRAND gTLD applications, as well as general market adoption, to determine short- and long-term potential use case options for .HEINZ to most effectively support Heinz’s online marketing strategy.
18.1.1 H.J. Heinz Company Family of Brands
Heinz is one of the world’s leading marketers of branded foods to retail and foodservice channels. With approximately 32,000 employees worldwide, Heinz markets its brands in hundreds of countries around the world.
..
ProMark intends to initially limit registration and use of domain names within the .HEINZ gTLD to Heinz and its qualified subsidiaries and affiliates. This initial limited use will allow Heinz to establish its operations and achieve full sustainability. This limited distribution coupled with the other requirements set forth in Specification 9 of the template Registry Agreement is intended to exempt ProMark from its annual Code of Conduct Compliance requirements.
After Year 3, ProMark will evaluate whether opportunities exist to carry out the business strategy for the .HEINZ gTLD through expansion that continues the sustainable operations of the registry through fee-based registrations to parties other than Heinz and its qualified subsidiaries and affiliates."[2]
References
- ↑ Reveal Day 13 June 2012 – New gTLD Applied-For Strings
- ↑ Application Download, gTLDresult.ICANN.org Retrieved 28 Feb 2013