.hermes

Status:	Proposed
Registry Provider:	Afilias
Type:	Brand TLD
More information:

.hermes is a Brand TLD being proposed in ICANN's New gTLD Program. The applicant is HERMES INTERNATIONAL.

Application Details

The following is excerpted from the applicant response to question #18:

"The Applicant started as a harness and saddle workshop in Paris, founded by Mr. Thierry Hermès in 1837. La Maison Hermès quickly became successful with an elite cosmopolitan clientele in Europe, North Africa, Russia, the Americas and Asia. The Applicant has diversified its HERMES brand and is not only known for its wide range of luxury leather goods, but also for its collection of scarves, ties, perfumes, watches, etc. The Applicant still operates under the name HERMES as its business name. HERMES now is Applicant’s most recognized brand, having worldwide exposure, and a truly international clientele. The proposed gTLD aims at consolidating the reputation of the Applicant’s business name and brand on the Internet, in the spirit of the unique identity of La Maison Hermès;

..

Given the fact that, at least prior to the launch of the .HERMES top-level domain, the Applicant ⁄ Registry Operator will reserve, delegate and use a large number of domain names that are directly or indirectly relevant to Applicant’s business in its own name. Since quite a number of these domain names will be of a descriptive nature, the chances for qualifying ⁄ eligible applicants ⁄ registrants to register such domain names after the launch will be limited[.]"