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{{Glossary|
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|note  = This article is neutral, but is [[Sponsorship|sponsored]] by [[Cramton Associates]],<br> a renowned auction consultancy offering specific services for contending TLD applicants.<br>More information can be found [http://www.cramton.umd.edu/ca/ here].
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|logo    = verisignlogo.png
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|link  = Cramton-Associates-Logo.png
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|bronzesponsor = ICANNWiki [[Sponsorship|Bronze Sponsor]]
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}}
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In the case where multiple entities apply for a single ICANN [[new gTLD]], two main models -- '''ICANN Auctions''' and '''Private Auctions''' -- will be used to determine the winner of each contention set. Exceptions are made in the case of geographic and community-based applicants, who receive preferential treatment over other applicants.
 
In the case where multiple entities apply for a single ICANN [[new gTLD]], two main models -- '''ICANN Auctions''' and '''Private Auctions''' -- will be used to determine the winner of each contention set. Exceptions are made in the case of geographic and community-based applicants, who receive preferential treatment over other applicants.