Vendare Media Group: Difference between revisions
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| founded = USA, 1999 | | founded = USA, 1999 | ||
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| headquarters = Los Angeles, New York, USA | | headquarters = Los Angeles, New York, USA | ||
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| linkedin = [http://www.linkedin.com/company/vendare-media Vendare Media LinkedIn] | | linkedin = [http://www.linkedin.com/company/vendare-media Vendare Media LinkedIn] | ||
| twitter = | | twitter = | ||
| keypeople = [[Keith Cohn]], CEO | | keypeople = [[Keith Cohn]], CEO <br> | ||
[[Art Shaw]], CEO | |||
}} | }} | ||
'''Vendare Media''' is an online performance marketing business and the creator of “InFocus,” touted as the first integrated targeting system capable of delivering maximum performance and | '''Vendare Media''' is an online performance marketing business and the creator of “InFocus,” touted as the first integrated targeting system capable of delivering maximum performance and value at no extra cost. Vendare Media was established in 1999<ref>[http://www.imaginefulfillment.com/imagine_newsletter_proof_121305.pdf]</ref>, and a major part of the business is owned by [[Idealab]].<ref>[http://www.erichiss.com/media/vendare/VendareInFocus.pdf erichiss]</ref> After a series of M&A transactions, Vendare Media is now a part of [[Epic Media Group]]. Originally, the company was headquartered in California with branch offices in New York City, Chicago and San Francisco <ref>[http://www.erichiss.com/media/vendare/VendareInFocus.pdf erichhiss]</ref> | ||
==Name Change== | ==Name Change== | ||
The original company Vendare Media | The original company Vendare Media was acquired by NetBlue<ref>[http://www.idealab.com/our_companies/show/all/epic_media_group idealab]</ref><ref>[http://www.imediaconnection.com/content/10071.asp imediaconnection.com]</ref> in the year 2006 to form Connexus. In 2010, Connexus acquired Epic Advertising and became [[Epic Media Group]]<ref>[http://www.idealab.com/our_companies/show/all/epic_media_group idealab]</ref>. | ||
==History== | ==History== | ||
Vendare Media was founded | Vendare Media was founded in 1999. In 2003, the company purchased Traffic MarketPlace<ref>[http://www.dmconfidential.com/blogs/category/Merger_and_Aquisitions/892/ Digital Mosses Confidential]</ref><ref>[http://www.imaginefulfillment.com/imagine_newsletter_proof_121305.pdf]</ref> from Vivendi Universal, a unit that was run successively by [[Calvin Lui]], [[Jim Waltz]] and [[Chris Pirrone]]. | ||
===InFocus Solution=== | ===InFocus Solution=== | ||
The InFocus solution created by Vendare Media in 2005 comprises | The InFocus solution created by Vendare Media in 2005 and comprises four basic components<ref>[http://www.businesswire.com/news/home/20051117005777/en/Vendare-Media-Identifies-Advanced-Customizable-Targeting-Techniques Business Wire]</ref><ref>[http://www.dmnews.com/vendare-concentrates-on-targeting-with-infocus/article/89336/ Direct Marketing News]</ref>: | ||
* InZone™ (for local targeting) | * InZone™ (for local targeting) | ||
* InReach™ (for demographic targeting) | * InReach™ (for demographic targeting) | ||
* InContext™ (for contextual targeting) | * InContext™ (for contextual targeting) | ||
* InProfile™ (for behavioral targeting) | * InProfile™ (for behavioral targeting) | ||
==References== | ==References== | ||
Revision as of 05:24, 27 January 2013
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| Type: | Privately Held |
| Founded: | USA, 1999 |
| Headquarters: | Los Angeles, New York, USA |
| Country: | USA |
| Website: | theepicmediagroup.com |
| LinkedIn: | Vendare Media LinkedIn |
| Key People | |
| Keith Cohn, CEO Art Shaw, CEO | |
Vendare Media is an online performance marketing business and the creator of “InFocus,” touted as the first integrated targeting system capable of delivering maximum performance and value at no extra cost. Vendare Media was established in 1999[1], and a major part of the business is owned by Idealab.[2] After a series of M&A transactions, Vendare Media is now a part of Epic Media Group. Originally, the company was headquartered in California with branch offices in New York City, Chicago and San Francisco [3]
Name Change
The original company Vendare Media was acquired by NetBlue[4][5] in the year 2006 to form Connexus. In 2010, Connexus acquired Epic Advertising and became Epic Media Group[6].
History
Vendare Media was founded in 1999. In 2003, the company purchased Traffic MarketPlace[7][8] from Vivendi Universal, a unit that was run successively by Calvin Lui, Jim Waltz and Chris Pirrone.
InFocus Solution
The InFocus solution created by Vendare Media in 2005 and comprises four basic components[9][10]:
- InZone™ (for local targeting)
- InReach™ (for demographic targeting)
- InContext™ (for contextual targeting)
- InProfile™ (for behavioral targeting)