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'''Alliance Registry'''  also known as '''Domain Name Alliance Registry (DNAR)''' is a joint venture between [[GoDaddy]], a domain registrar and webhosting company <ref>[http://www.godaddy.com GoDaddy.com]</ref> and [[Afilias]], a global leader in providing internet infrastructure solutions.<ref>[http://www.afiliascorporation.info/about-us Afilias.com]</ref>

'''Alliance Registry'''  also known as '''Domain Name Alliance Registry (DNAR)''' is a joint venture between [[GoDaddy]], a domain registrar and webhosting company<ref>[http://www.godaddy.com GoDaddy.com]</ref> and [[Afilias]], a global leader in providing internet infrastructure solutions.<ref>[http://www.afiliascorporation.info/about-us Afilias.com]</ref>

==Backgound==

==Backgound==

The business partnership between the two companies was created in response to the announcement of the United States Department of Commerce ([[DOC]]) National Telecommunication and Information Administration ([[NTIA]]) on July 10, 2007 Request for Quotation (RFQ) to interested parties to become the new registry operators for the usTLD ([[.us]]), the country code top- level domain for the United States. <ref>[http://www.ntia.doc.gov/vendors/usTLD04_070707.htm NTIA.doc.gov]</ref>

The business partnership between the two companies was created in response to the announcement of the United States Department of Commerce ([[DOC]]) National Telecommunication and Information Administration ([[NTIA]]) on July 10, 2007 Request for Quotation (RFQ) to interested parties to become the new registry operators for the usTLD ([[.us]]), the country code top- level domain for the United States.<ref>[http://www.ntia.doc.gov/vendors/usTLD04_070707.htm NTIA.doc.gov]</ref>

Based on the joint statement released by [[GoDaddy]] and [[Afilias]] on July 31, 2007, their objective is to boost the growth of [[usTLD]] by using superior technology enhanced marketing and improved administration. <ref>[http://www.godaddy.com/gdshop/pressreleases/Alliance_Press_Release_7_31_07.pdf godaddy.com]</ref>

Based on the joint statement released by [[GoDaddy]] and [[Afilias]] on July 31, 2007, their objective is to boost the growth of [[usTLD]] by using superior technology enhanced marketing and improved administration. <ref>[http://www.godaddy.com/gdshop/pressreleases/Alliance_Press_Release_7_31_07.pdf godaddy.com]</ref>