The launch for these domains was styled on the successful launch of the alpha-numeric .asia domain. That is, if only one application is received for a domain, then that domain will be allocated to that applicant. However, if there is more than one application then there will be an auction between all petitioning parties. They will also launch another [[Pioneer Domains Program]] during the Sunrise period for those who don't meet all of the technical requirements for the Sunrise application process; thus, new businesses, celebrities, and NGOs will all be able to become involved in the Sunrise.<ref>[http://www.dotasia.org/pressreleases/DotAsia-PR-IDN-Launch-2011-04-12.pdf DotAsia.org]</ref> | The launch for these domains was styled on the successful launch of the alpha-numeric .asia domain. That is, if only one application is received for a domain, then that domain will be allocated to that applicant. However, if there is more than one application then there will be an auction between all petitioning parties. They will also launch another [[Pioneer Domains Program]] during the Sunrise period for those who don't meet all of the technical requirements for the Sunrise application process; thus, new businesses, celebrities, and NGOs will all be able to become involved in the Sunrise.<ref>[http://www.dotasia.org/pressreleases/DotAsia-PR-IDN-Launch-2011-04-12.pdf DotAsia.org]</ref> |