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'''Over half of online consumers say they want products and services that are better for people and the planet.'''<ref>http://www.nielsen.com/ca/en/press-room/2014/global-consumers-are-willing-to-put-their-money-where-their-heart-is.html</ref>
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.eco is a new web address ending for those committed to positive change for the planet. .eco web addresses are available to any business, government, non-profit or individual working toward a sustainable future.
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The new .eco domain - a gTLD established as part of the 2012 ICANN new gTLD application round - is for organizations, businesses and people committed to positive environmental change.  
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For more than a decade .eco has been working with the internet and environmental communities to build .eco – an online home for businesses, non-profits and individuals working for an environmentally and socially sustainable world. Thanks to the backing of more than 50 organizations the .eco dream is now a reality.
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The .eco registry is operated by Big Room Inc., a Canadian Certified B-Corporation based in Vancouver, Canada. The company was founded in 2007 by Trevor Bowden, Jacob Malthouse, and Dr. Anastasia O'Rourke.<ref>http://www.cbc.ca/news/canada/british-columbia/dot-eco-meet-vancouver-team-behind-new-green-turf-1.3819802</ref>
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Founded by two environmentalists, .eco is backed by organizations including Conservation International, United Nations Global Compact, NRDC, Greenpeace and World Business Council for Sustainable Development.
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The registry works in partnership with the global environmental community to ensure .eco represents the community's vision of commitment and action.  
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Based in Vancouver, Canada, .eco is operated by Big Room Inc. a B Corporation.
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Further information is available at: [https://www.home.eco/ www.home.eco].  
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You can learn more about .eco at [https://www.home.eco/ www.home.eco] or reserve a .eco domain at [https://www.get.eco/ www.get.eco].  
    
== Launch ==
 
== Launch ==
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The .eco domain will roll-out with a 60 day end date sunrise for registrants of ICANN's Trademark Clearinghouse, followed by a two week quiet period.  
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The .eco domain was launched via a 60 day end date sunrise for registrants of ICANN's Trademark Clearinghouse, followed by a two week quiet period.  
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Public launch will begin with a 7 day early access period, followed by general availability.
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Public launch began with a 7 day early access period, followed by general availability.
    
'''Key launch dates:'''
 
'''Key launch dates:'''
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* April 18 - 25, 2017 - Early Access Program
 
* April 18 - 25, 2017 - Early Access Program
 
* April 25, 2017 - General Availability
 
* April 25, 2017 - General Availability
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Registrars can participate by signing up at: [https://www.home.eco/registrars/ www.home.eco/registrars]
 
Registrars can participate by signing up at: [https://www.home.eco/registrars/ www.home.eco/registrars]
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== Eligibility ==
 
== Eligibility ==
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.eco is open to not-for-profits, businesses and people committed to positive change for the planet.
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If you care about the planet, this is the best way for you to show it. This new ending for your web address is open to anyone committed to positive change for the planet.
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Every .eco registrant is offered free membership in the .eco Community Organization, allowing them to join the community as part of activating their .eco domain. 
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The community includes:
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To register and activate a .eco domain name, you need to make a commitment to environmental action. This simple pledge ensures that .eco endures as a trusted symbol for those working toward a sustainable future.
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* '''Not-for-profit''' mission-based organizations, both small and large, that work for the good of the planet.
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* '''Businesses''' of all sizes committed to providing products and services that encourage positive environmental change.
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* '''Government''' bodies that support sustainability through programs, infrastructure, and funding among other policies and actions.
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* '''People''' who participate in and support environmental change.
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The community welcomes those that have been working toward positive change for years or even decades, as well as those who are ready to get started today.
      
Registry and launch policies are at: [https://www.home.eco/registrars/policies/ www.home.eco/registrars/policies]
 
Registry and launch policies are at: [https://www.home.eco/registrars/policies/ www.home.eco/registrars/policies]
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