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===Defensive Registration===
 
===Defensive Registration===
Some of the criticism leveled against ICM, starting during their application process and going forward, was the necessary defensive registration for many brand owners. ICM did make a block list for celebrities and certain other entities. It was reported that many universities were buying .xxx domains related to their schools, to avoid someone taking advantage of the name of their school, their sports teams, or their mascots and associating it with sexual material.<ref>[http://blog.cleveland.com/metro/2011/11/universities_try_to_keep_their.html Universities Try to Keep Their, Blog.Cleveland.com]</ref>
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Some of the criticism leveled against ICM, starting during their application process and going forward, was the necessary [[Defensive Registration|defensive registration]] for many brand owners. ICM did make a block list for celebrities and certain other entities. It was reported that many universities were buying .xxx domains related to their schools, to avoid someone taking advantage of the name of their school, their sports teams, or their mascots and associating it with sexual material.<ref>[http://blog.cleveland.com/metro/2011/11/universities_try_to_keep_their.html Universities Try to Keep Their, Blog.Cleveland.com]</ref>
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CEO Stuart Lawley stated in an interview that ICM does not encourage defensive registration of .xxx domains.<ref>[http://technolog.msnbc.msn.com/_news/2011/12/13/9394862-cybersquatters-pick-up-xxx-trademark-domains Cybersquatters Pick Up XXX Trademark Domains, technolog.msnbc.msn.com]</ref>
    
==Launch==
 
==Launch==