Changes

==Marketing==

==Marketing==

ICM Registry announced in September, 2011, that it would be sponsoring world champion Mike Seebold's powerboat. The boat was unveiled at the 2011 [[T.R.A.F.F.I.C.]] conference in Fort Lauderdale, a week before its racing debut at the World Championship in Key West.<ref>[http://domainnamewire.com/2011/09/30/coming-soon-the-xxx-speedboat/ Coming Soon XXX Speedboat, DomainNameWire.com]</ref> ICM Registry was a top sponsor for T.R.A.F.F.I.C 2011.<ref>[http://www.targetedtraffic.com/ TargetedTraffic.com]</ref> In November, 2011, Mike Seebold and the .XXX boat won for place in their class at the World Champions Final, despite the boat having trouble on two prior qualifying races. Unfortunately, the week of racing was marred by numerous deaths. [[Michael Berkens]] notes via his blog that as a result of the championships, there was a great deal of public interest and acceptance regarding .xxx.<ref>[http://www.thedomains.com/2011/11/16/death-victory-acceptance-my-weekend-watching-the-xxx-boat-race-in-the-world-championship/ Death, Victory, Acceptance, TheDomains.com]</ref>

ICM Registry announced in September, 2011, that it would be sponsoring world champion Mike Seebold's powerboat. The boat was unveiled at the 2011 [[T.R.A.F.F.I.C.]] conference in Fort Lauderdale, a week before its racing debut at the World Championship in Key West.<ref>[http://domainnamewire.com/2011/09/30/coming-soon-the-xxx-speedboat/ Coming Soon XXX Speedboat, DomainNameWire.com]</ref> ICM Registry was a top sponsor for T.R.A.F.F.I.C 2011.<ref>[http://www.targetedtraffic.com/ TargetedTraffic.com]</ref> In November, 2011, Mike Seebold and the .XXX boat won for place in their class at the World Champions Final, despite the boat having trouble on two prior qualifying races. Unfortunately, the week of racing was marred by numerous deaths. [[Michael Berkens]] notes via his blog that as a result of the championships, there was a great deal of public interest and acceptance regarding .xxx.<ref>[http://www.thedomains.com/2011/11/16/death-victory-acceptance-my-weekend-watching-the-xxx-boat-race-in-the-world-championship/ Death, Victory, Acceptance, TheDomains.com]</ref>

Other parts of ICM Registry's marketing plan include video ads featuring a character, Gavin, who flashes between living his normal life with his [[.com]] address and his possible new life as a rich porn dealer, made possible by [[.xxx]].<ref>[http://www.youtube.com/watch?v=-kXYrikqtmk YouTube.com]</ref> The videos were noted as viral hits, and reached international audiences thanks to the variety of subtitles available for them.<ref>[http://blog.dotsub.com/2011/10/03/dotxxx-launches-globally-with-subtitled-videos/ dotXXX Launches Globally With Subtitled Videos, blog.dotsub.com]</ref> Some of the more controversial Gavin videos, such as one in which two porn-star types suggestively play with a hotdog, were pulled from YouTube as "deceptive." Apparently, 4 or 5 videos had been yanked by YouTube.<ref>[http://www.theregister.co.uk/2011/11/30/youtube_ads/ YouTube ads, TheRegister.co.uk]</ref>  

Other parts of ICM Registry's marketing plan include video ads featuring a character, Gavin, who flashes between living his normal life with his [[.com]] address and his possible new life as a rich porn dealer, made possible by [[.xxx]].<ref>[http://www.youtube.com/watch?v=-kXYrikqtmk YouTube.com]</ref> The videos were noted as viral hits, and reached international audiences thanks to the variety of subtitles available for them.<ref>[http://blog.dotsub.com/2011/10/03/dotxxx-launches-globally-with-subtitled-videos/ dotXXX Launches Globally With Subtitled Videos, blog.dotsub.com]</ref> Some of the more controversial Gavin videos, such as one in which two porn-star types suggestively play with a hotdog, were pulled from YouTube as "deceptive." Apparently, 4 or 5 videos had been yanked by YouTube.<ref>[http://www.theregister.co.uk/2011/11/30/youtube_ads/ YouTube ads, TheRegister.co.uk]</ref>